---
title: Okay Human Insights | John
description: Embracing creativity and empathy to understand humans more deeply. Powered by tech, we’re animated by humans.
---

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[![it's a wonderful life](https://news.okayhuman.com/hubfs/Canva%20images/0001-46019638051.jpg)](https://news.okayhuman.com/insights/what-its-a-wonderful-life-can-teach-us-about-consumer-research)

[Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [What "It's a Wonderful Life" Can Teach Us About Consumer Research](https://news.okayhuman.com/insights/what-its-a-wonderful-life-can-teach-us-about-consumer-research)

As I sit on my porch drinking my morning coffee, a mild breeze slowly pings the wind chimes. My mind...

[Read more](https://news.okayhuman.com/insights/what-its-a-wonderful-life-can-teach-us-about-consumer-research)

[![bot taking survey](https://news.okayhuman.com/hubfs/Untitled%20design%20(36).png)](https://news.okayhuman.com/insights/the-false-sense-of-significance)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Sample Fraud](https://news.okayhuman.com/insights/tag/sample-fraud)

## [The False Sense of Significance: Minimizing Sampling Error and Addressing Bias](https://news.okayhuman.com/insights/the-false-sense-of-significance)

The best business decisions are a triangulated recipe of research insights, market knowledge, indust...

[Read more](https://news.okayhuman.com/insights/the-false-sense-of-significance)

[![](https://news.okayhuman.com/hubfs/Untitled%20design%20(34).png)](https://news.okayhuman.com/insights/what-do-the-feudal-system-and-your-creative-testing-have-in-common)

[Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Advertising](https://news.okayhuman.com/insights/tag/advertising), [Creative Testing](https://news.okayhuman.com/insights/tag/creative-testing), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [What Do the Feudal System and Your Creative Testing Have in Common?](https://news.okayhuman.com/insights/what-do-the-feudal-system-and-your-creative-testing-have-in-common)

Back in the late nineteen eighties, I was a young engineer working on guidance systems for Trident m...

[Read more](https://news.okayhuman.com/insights/what-do-the-feudal-system-and-your-creative-testing-have-in-common)

[![abyss](https://news.okayhuman.com/hubfs/Untitled%20design%20(27).png)](https://news.okayhuman.com/insights/how-to-save-trackers-from-the-abyss)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Big Data](https://news.okayhuman.com/insights/tag/big-data), [Brand Trackers](https://news.okayhuman.com/insights/tag/brand-trackers)

## [How to Save Trackers from the Abyss](https://news.okayhuman.com/insights/how-to-save-trackers-from-the-abyss)

Having spent the bulk of my career in the Market Research discipline on both client and supplier sid...

[Read more](https://news.okayhuman.com/insights/how-to-save-trackers-from-the-abyss)

[![generation Z in politics](https://news.okayhuman.com/hubfs/genz%20election.png)](https://news.okayhuman.com/insights/seeing-past-the-poll-numbers-into-the-humans-they-represent)

[GenZ](https://news.okayhuman.com/insights/tag/genz), [Politics](https://news.okayhuman.com/insights/tag/politics), [Insights](https://news.okayhuman.com/insights/tag/insights)

## [A peek behind the polls at our younger voters](https://news.okayhuman.com/insights/seeing-past-the-poll-numbers-into-the-humans-they-represent)

While many races are still undecided and the control of both the House and Senate are yet to be dete...

[Read more](https://news.okayhuman.com/insights/seeing-past-the-poll-numbers-into-the-humans-they-represent)

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