---
title: "Sympler & Foot Locker to Co-present at IIEX NA: Codifying Creativity to Fuel Growth"
description: Sympler and Foot Locker to discuss how creative research methodologies unlock deeper consumer insights and inform product strategy at IIEX NA.
image: https://news.okayhuman.com/hubfs/Copy%20of%20IIEX%20North%20America%202025%20%20Social%20Speakers%20(300%20x%20175%20px).png
---

[Skip to content](https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth#main-content)

[![okay human logo_png-1](https://news.okayhuman.com/hs-fs/hubfs/okay%20human%20logo_png-1.png?width=300&height=300&name=okay%20human%20logo_png-1.png)](https://news.sympler.co/sympler-insights/all)

Open main navigation

Close main navigation

[Let's Chat](https://news.sympler.co/contact-us)

[All posts](https://news.okayhuman.com/insights/all)

 January 29, 2025

# Sympler & Foot Locker to Co-present at IIEX NA: Codifying Creativity to Fuel Growth

 By  [Sympler](https://news.okayhuman.com/insights/author/sympler)  ·   1 minute read

Sympler's Kara Mullins and Foot Locker's Rachael Dimit will take the stage at IIEX NA to explore how creativity unlocks deeper human understanding in research.

When partnering with Foot Locker to explore the meaning of "culture" for its consumers, Sympler used creativity, play, and intuition to access subconscious insights—revealing unexpected pathways that informed Foot Locker’s product strategy. This session will dive into how creative research methodologies unearthed a richer understanding of consumers’ connection to basketball—not just as a sport but as a cultural force and fashion influence.

Join us as we reveal how creativity shaped every stage of the study and why we must flex these muscles while leveraging AI to refine and enhance our abilities.

[Grab a 25% discount if you still haven't registered!](https://www.greenbook.org/events/iiex-north-america/register?promo=Kara25)

![Copy of IIEX North America 2025  Social Speakers](https://news.okayhuman.com/hs-fs/hubfs/Copy%20of%20IIEX%20North%20America%202025%20%20Social%20Speakers.png?width=600&height=600&name=Copy%20of%20IIEX%20North%20America%202025%20%20Social%20Speakers.png)

 

[Share this page on Facebook](http://www.linkedin.com/shareArticle?mini=true&url=https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth) [Share this page on Facebook](http://www.facebook.com/share.php?u=https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth) [Share this page on Facebook](https://twitter.com/intent/tweet?url=https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth) [Share this page on Facebook](mailto:?body=https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth)

## Related posts

[![friction sparking creativity](https://news.okayhuman.com/hubfs/Canva%20images/0001-7251199766158685016.jpg)](https://news.okayhuman.com/insights/the-heros-journey-celebrating-friction-in-consumer-research)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives)

### [The hero’s journey: Celebrating friction in consumer research](https://news.okayhuman.com/insights/the-heros-journey-celebrating-friction-in-consumer-research)

[![Igniting debate for passionate inquiry and richer consumer insights](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(2000%20x%201000%20px)%20(3).png)](https://news.okayhuman.com/insights/fighting-in-out-igniting-debate-for-passionate-inquiry-and-richer-consumer-insights)

[Methodology](https://news.okayhuman.com/insights/tag/methodology)

### [Fighting in out: Igniting debate for passionate inquiry and richer consumer insights](https://news.okayhuman.com/insights/fighting-in-out-igniting-debate-for-passionate-inquiry-and-richer-consumer-insights)

[![](https://news.okayhuman.com/hubfs/Untitled%20design%20(34).png)](https://news.okayhuman.com/insights/what-do-the-feudal-system-and-your-creative-testing-have-in-common)

[Human Insights](https://news.okayhuman.com/insights/tag/human-insights)

### [What Do the Feudal System and Your Creative Testing Have in Common?](https://news.okayhuman.com/insights/what-do-the-feudal-system-and-your-creative-testing-have-in-common)

[![okay human logo_png-1](https://news.okayhuman.com/hs-fs/hubfs/okay%20human%20logo_png-1.png?width=300&height=300&name=okay%20human%20logo_png-1.png "okay human logo_png-1")](https://www.okayhuman.com)

[linkedin-in icon](https://www.linkedin.com/company/okayhuman/?viewAsMember=true)

Copyright © 2026, OkayHuman.com

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Sympler",
    "url" : "https://news.okayhuman.com/insights/author/sympler"
  },
  "dateModified" : "2025-01-29T15:19:02.547Z",
  "datePublished" : "2025-01-29T14:40:38.000Z",
  "headline" : "Sympler & Foot Locker to Co-present at IIEX NA: Codifying Creativity to Fuel Growth",
  "image" : [ "https://news.okayhuman.com/hubfs/Copy%20of%20IIEX%20North%20America%202025%20%20Social%20Speakers%20(300%20x%20175%20px).png" ],
  "mainEntityOfPage" : {
    "@id" : "https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://news.okayhuman.com/hubfs/okay%20human%20logo_png-1.png"
    },
    "name" : "Okay Human"
  }
}
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : [ "Sympler" ],
    "url" : "https://news.okayhuman.com/insights/author/sympler"
  },
  "datePublished" : "2025-01-29T14:40:38+0000",
  "description" : "Sympler and Foot Locker to discuss how creative research methodologies unlock deeper consumer insights and inform product strategy at IIEX NA.",
  "headline" : "Sympler & Foot Locker to Co-present at IIEX NA: Codifying Creativity to Fuel Growth",
  "image" : "https://news.sympler.co/hubfs/Copy%20of%20IIEX%20North%20America%202025%20%20Social%20Speakers%20%28300%20x%20175%20px%29.png",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://news.sympler.co/hubfs/okay%20human%20logo_png-1.png"
    },
    "name" : "Okay Human"
  },
  "url" : "https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth"
}
```