---
title: Sympler & NBC to Co-Present at IIEX North America: The Robots Are Us. How to Re-human Data Before it's too Late
description: Sympler & NBC present at IIEX and discuss how to restore vulnerability, play & imagination to research before the AI age takes the opportunity away from us
---

[Okay Human Insights](https://news.okayhuman.com/insights)

# [Sympler & NBC to Co-Present at IIEX North America: The Robots Are Us. How to Re-human Data Before it's too Late](https://news.okayhuman.com/insights/sympler-nbc-to-co-present-at-iiex-north-america-the-robots-are-us.-how-to-re-human-data-before-its-too-late-0)

 Written by [Sympler](https://news.okayhuman.com/insights/author/sympler) | March 5 2024

Sympler Co-founder Ben Jenkins is thrilled to speak at IIEX in Austin April 17 - 18. Joined alongside NBC's Shannon McKenzie, the two will talk about the importance - and necessity - of vulnerability, playfulness, and imagination in the research process, ensuring these human elements aren't overshadowed by the rise of AI.

In their presentation, they will illustrate how infusing even a small amount of humanity, play, intimacy, and humor can bring about significant transformations in research outcomes. Drawing from a study conducted for NBC that explored the impact of controversial content, they uncovered a genuinely honest, nuanced, and even vulnerable TV-viewing audience—a revelation that both captivated and inspired.

Can't make it to Austin? No problem -*[happy to provide our presentation!](https://news.okayhuman.com/iiex)*

<https://www.greenbook.org/events/iiex-north-america?agendaPath=session/1301846>

[View full post](https://news.okayhuman.com/insights/sympler-nbc-to-co-present-at-iiex-north-america-the-robots-are-us.-how-to-re-human-data-before-its-too-late-0)

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