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title: Okay Human Insights | Binary
description: Binary | Embracing creativity and empathy to understand humans more deeply. Powered by tech, we’re animated by humans.
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## [The Binary Ate the Creative](https://news.okayhuman.com/insights/the-binary-ate-the-creative)

Bread or butter? Rise or shine? Procter or Gamble? When you substitute the word ‘and’ for ‘or’ in th...

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