--- title: Okay Human Insights | Creativity description: Creativity | Embracing creativity and empathy to understand humans more deeply. Powered by tech, we’re animated by humans. --- [Skip to content](https://news.okayhuman.com/insights/tag/creativity#main-content) [![okay human logo_png-1](https://news.okayhuman.com/hs-fs/hubfs/okay%20human%20logo_png-1.png?width=300&height=300&name=okay%20human%20logo_png-1.png "okay human logo_png-1")](https://www.okayhuman.com/) [What else are we thinking about? Follow Becoming Human on Substack](https://benjen.substack.com/) [Let's chat](https://news.sympler.co/contact-us) [![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(6).svg)](https://news.okayhuman.com/insights/theres-nothing-more-rational-than-emotion) [AI](https://news.okayhuman.com/insights/tag/ai), [Friction](https://news.okayhuman.com/insights/tag/friction), [Play](https://news.okayhuman.com/insights/tag/play), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Lies](https://news.okayhuman.com/insights/tag/lies) ## [There's nothing more rational than emotion.](https://news.okayhuman.com/insights/theres-nothing-more-rational-than-emotion) This piece was featured on Sir John Hegarty's The Business of Creativity. [Read more](https://news.okayhuman.com/insights/theres-nothing-more-rational-than-emotion) [![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(2000%20x%201000%20px)%20(5).png)](https://news.okayhuman.com/insights/make-language-dangerous-again) [AI](https://news.okayhuman.com/insights/tag/ai), [Art](https://news.okayhuman.com/insights/tag/art), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [LLM](https://news.okayhuman.com/insights/tag/llm) ## [Make Language Dangerous Again](https://news.okayhuman.com/insights/make-language-dangerous-again) How to reanimate creativity by reintroducing drama. [Read more](https://news.okayhuman.com/insights/make-language-dangerous-again) [![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(5).png)](https://news.okayhuman.com/insights/the-binary-ate-the-creative) [Tech](https://news.okayhuman.com/insights/tag/tech), [Advertising](https://news.okayhuman.com/insights/tag/advertising), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Binary](https://news.okayhuman.com/insights/tag/binary) ## [The Binary Ate the Creative](https://news.okayhuman.com/insights/the-binary-ate-the-creative) Bread or butter? Rise or shine? Procter or Gamble? When you substitute the word ‘and’ for ‘or’ in th... [Read more](https://news.okayhuman.com/insights/the-binary-ate-the-creative) [![cannes was severed this year](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(4).png)](https://news.okayhuman.com/insights/cannes-was-severed-this-year-ai-must-be-harnessed-to-reintegrate-our-creativity) [AI](https://news.okayhuman.com/insights/tag/ai), [Creativity](https://news.okayhuman.com/insights/tag/creativity) ## [Cannes was Severed this Year: AI must be Harnessed to Reintegrate our Creativity.](https://news.okayhuman.com/insights/cannes-was-severed-this-year-ai-must-be-harnessed-to-reintegrate-our-creativity) The robots took to the stage last week at the Cannes Lions festival. And I’m not talking about the f... [Read more](https://news.okayhuman.com/insights/cannes-was-severed-this-year-ai-must-be-harnessed-to-reintegrate-our-creativity) [![Keep it weird, especially when it’s out of fashion.](https://news.okayhuman.com/hubfs/blog%20weird%20wild%20(1).png)](https://news.okayhuman.com/insights/keep-it-weird-especially-when-its-out-of-fashion-0) [neurodiversity](https://news.okayhuman.com/insights/tag/neurodiversity), [Creativity](https://news.okayhuman.com/insights/tag/creativity) ## [Keep it weird, especially when it’s out of fashion.](https://news.okayhuman.com/insights/keep-it-weird-especially-when-its-out-of-fashion-0) Why mental diversity is more important than ever. Following the midair collision in DC last week Don... [Read more](https://news.okayhuman.com/insights/keep-it-weird-especially-when-its-out-of-fashion-0) [![sympler to speak at qrca worldwide](https://news.okayhuman.com/hubfs/sympler%20to%20speak%20at%20qrca%20worldwide.png)](https://news.okayhuman.com/insights/sympler-to-speak-at-qrca-worldwide-play-creativity-magic-reanimate-insights-in-the-ai-age) [Conference](https://news.okayhuman.com/insights/tag/conference), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Magic](https://news.okayhuman.com/insights/tag/magic) ## [Sympler to speak at QRCA Worldwide: Play, creativity & magic reanimate insights in the AI age](https://news.okayhuman.com/insights/sympler-to-speak-at-qrca-worldwide-play-creativity-magic-reanimate-insights-in-the-ai-age) At the QRCA Worldwide conference in Berlin (May 14-16), Sympler's Ben Jenkins will lead a session on... [Read more](https://news.okayhuman.com/insights/sympler-to-speak-at-qrca-worldwide-play-creativity-magic-reanimate-insights-in-the-ai-age) [![sympler and foot locker present at iiex na](https://news.okayhuman.com/hubfs/Copy%20of%20IIEX%20North%20America%202025%20%20Social%20Speakers%20(300%20x%20175%20px).png)](https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth) [Cultural meaning](https://news.okayhuman.com/insights/tag/cultural-meaning), [Conference](https://news.okayhuman.com/insights/tag/conference), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [qual](https://news.okayhuman.com/insights/tag/qual) ## [Sympler & Foot Locker to Co-present at IIEX NA: Codifying Creativity to Fuel Growth](https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth) Sympler's Kara Mullins and Foot Locker's Rachael Dimit will take the stage at IIEX NA to explore how... [Read more](https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth) [![you are not too busy to be creative](https://news.okayhuman.com/hubfs/Untitled%20design%20-%202024-10-30T152458.079.png)](https://news.okayhuman.com/insights/debunking-myth-3-you-dont-have-the-time-to-think-laterally-or-test-new-creative-tools) [Play](https://news.okayhuman.com/insights/tag/play), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [myths](https://news.okayhuman.com/insights/tag/myths) ## [Debunking Myth #3: You don’t have the time to think laterally or test new creative tools.](https://news.okayhuman.com/insights/debunking-myth-3-you-dont-have-the-time-to-think-laterally-or-test-new-creative-tools) "The creative process requires time for the unconscious to work." - Rollo May [Read more](https://news.okayhuman.com/insights/debunking-myth-3-you-dont-have-the-time-to-think-laterally-or-test-new-creative-tools) [![we are all creative strategists](https://news.okayhuman.com/hubfs/Untitled%20design%20(97).png)](https://news.okayhuman.com/insights/were-all-creative-strategists-now) [Creativity](https://news.okayhuman.com/insights/tag/creativity) ## [We’re all creative strategists now.](https://news.okayhuman.com/insights/were-all-creative-strategists-now) I recently attended the live recording of an On Strategy podcast episode. It was fascinating to see ... [Read more](https://news.okayhuman.com/insights/were-all-creative-strategists-now) [![dear kamala, thoughts from undecided voters](https://news.okayhuman.com/hubfs/Untitled%20design%20(89).png)](https://news.okayhuman.com/insights/dear-kamala) [Politics](https://news.okayhuman.com/insights/tag/politics), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Methodology](https://news.okayhuman.com/insights/tag/methodology) ## [“Dear Kamala, here’s what we need.” A message from undecideds](https://news.okayhuman.com/insights/dear-kamala) With only days until the election, we’ve been talking to undecided voters to understand what’s reall... [Read more](https://news.okayhuman.com/insights/dear-kamala) [![Sympler’s Debunking Myths Series](https://news.okayhuman.com/hubfs/Untitled%20design%20(85).png)](https://news.okayhuman.com/insights/debunking-myth-1-idis-in-person-are-the-only-routes-to-depth) [Intimacy](https://news.okayhuman.com/insights/tag/intimacy), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [myths](https://news.okayhuman.com/insights/tag/myths), [IDIs](https://news.okayhuman.com/insights/tag/idis) ## [Debunking Myth #1: IDIs & in-person are the only routes to depth](https://news.okayhuman.com/insights/debunking-myth-1-idis-in-person-are-the-only-routes-to-depth) We love a good myth. More than that, we enjoy exploring, questioning, and debunking widely-held beli... [Read more](https://news.okayhuman.com/insights/debunking-myth-1-idis-in-person-are-the-only-routes-to-depth) [![Sympler Redefines Consumer Research by Merging AI with Human Instinct ](https://news.okayhuman.com/hubfs/Untitled%20design%20(84).png)](https://news.okayhuman.com/insights/ai-enriched-sympler-soars-250-proving-that-instinct-led-qual-is-the-future) [Press & News](https://news.okayhuman.com/insights/tag/press-news), [AI](https://news.okayhuman.com/insights/tag/ai), [Creativity](https://news.okayhuman.com/insights/tag/creativity) ## [Sympler Redefines Consumer Research by Merging AI with Human Instinct](https://news.okayhuman.com/insights/ai-enriched-sympler-soars-250-proving-that-instinct-led-qual-is-the-future) View Live Press Release [Read more](https://news.okayhuman.com/insights/ai-enriched-sympler-soars-250-proving-that-instinct-led-qual-is-the-future) [![Sympler and QRCA on AI and qual research](https://news.okayhuman.com/hubfs/Untitled%20design%20(81).png)](https://news.okayhuman.com/insights/qrca-the-state-of-ai-in-qualitative-research-how-researchers-can-benefit) [Media Mention](https://news.okayhuman.com/insights/tag/media-mention), [AI](https://news.okayhuman.com/insights/tag/ai), [Creativity](https://news.okayhuman.com/insights/tag/creativity) ## [Sympler in QRCA Views: The State of AI in Qualitative Research—How Researchers Can Benefit](https://news.okayhuman.com/insights/qrca-the-state-of-ai-in-qualitative-research-how-researchers-can-benefit) AI-driven applications for qualitative research are being developed at the speed of light, coming ou... [Read more](https://news.okayhuman.com/insights/qrca-the-state-of-ai-in-qualitative-research-how-researchers-can-benefit) [![imagination as method](https://news.okayhuman.com/hubfs/Untitled%20design%20(80).png)](https://news.okayhuman.com/insights/the-magic-of-imagination-as-method-how-to-make-our-dream-worlds-real) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [autoethnography](https://news.okayhuman.com/insights/tag/autoethnography), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Methodology](https://news.okayhuman.com/insights/tag/methodology), [imagination](https://news.okayhuman.com/insights/tag/imagination) ## [The magic of imagination as method: Making our dream worlds real in research](https://news.okayhuman.com/insights/the-magic-of-imagination-as-method-how-to-make-our-dream-worlds-real) “Everything you can imagine is real.” – Pablo Picasso [Read more](https://news.okayhuman.com/insights/the-magic-of-imagination-as-method-how-to-make-our-dream-worlds-real) [![creativity is our last hope against AI](https://news.okayhuman.com/hubfs/Untitled%20design%20(71).png)](https://news.okayhuman.com/insights/creativity-is-the-last-hope-of-our-species-when-im-not-a-robot-doesnt-cut-it) [AI](https://news.okayhuman.com/insights/tag/ai), [Chatbot](https://news.okayhuman.com/insights/tag/chatbot), [Creativity](https://news.okayhuman.com/insights/tag/creativity) ## [Creativity is the last hope of our species: When “I’m not a robot” doesn't cut it](https://news.okayhuman.com/insights/creativity-is-the-last-hope-of-our-species-when-im-not-a-robot-doesnt-cut-it) This piece was featured on Greenbook A strange phenomenon has been activated in recent months. One t... [Read more](https://news.okayhuman.com/insights/creativity-is-the-last-hope-of-our-species-when-im-not-a-robot-doesnt-cut-it) [![okay human logo_png](https://news.okayhuman.com/hs-fs/hubfs/okay%20human%20logo_png.png?width=500&height=500&name=okay%20human%20logo_png.png "okay human logo_png")](https://www.okayhuman.com/) [linkedin-in icon](https://www.linkedin.com/company/9943429/admin/) Copyright © 2026 Okay Human ---