---
title: Okay Human Insights | myths
description: myths | Embracing creativity and empathy to understand humans more deeply. Powered by tech, we’re animated by humans.
---

[Skip to content](https://news.okayhuman.com/insights/tag/myths#main-content)

[![okay human logo_png-1](https://news.okayhuman.com/hs-fs/hubfs/okay%20human%20logo_png-1.png?width=300&height=300&name=okay%20human%20logo_png-1.png "okay human logo_png-1")](https://www.okayhuman.com/)

[What else are we thinking about? Follow Becoming Human on Substack](https://benjen.substack.com/)

[Let's chat](https://news.sympler.co/contact-us)

[![you are not too busy to be creative](https://news.okayhuman.com/hubfs/Untitled%20design%20-%202024-10-30T152458.079.png)](https://news.okayhuman.com/insights/debunking-myth-3-you-dont-have-the-time-to-think-laterally-or-test-new-creative-tools)

[Play](https://news.okayhuman.com/insights/tag/play), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [myths](https://news.okayhuman.com/insights/tag/myths)

## [Debunking Myth #3: You don’t have the time to think laterally or test new creative tools.](https://news.okayhuman.com/insights/debunking-myth-3-you-dont-have-the-time-to-think-laterally-or-test-new-creative-tools)

"The creative process requires time for the unconscious to work." - Rollo May

[Read more](https://news.okayhuman.com/insights/debunking-myth-3-you-dont-have-the-time-to-think-laterally-or-test-new-creative-tools)

[![tech in qual doesn't mean scrimping on quality](https://news.okayhuman.com/hubfs/Untitled%20design%20(90).png)](https://news.okayhuman.com/insights/debunking-myth-2-technology-in-qual-means-scrimping-on-quality)

[Tech](https://news.okayhuman.com/insights/tag/tech), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Friction](https://news.okayhuman.com/insights/tag/friction), [slowness](https://news.okayhuman.com/insights/tag/slowness), [myths](https://news.okayhuman.com/insights/tag/myths), [qual](https://news.okayhuman.com/insights/tag/qual)

## [Debunking Myth #2 : Technology in qual means scrimping on quality](https://news.okayhuman.com/insights/debunking-myth-2-technology-in-qual-means-scrimping-on-quality)

Research and data have undergone a profound transformation in the last two decades. When you look ba...

[Read more](https://news.okayhuman.com/insights/debunking-myth-2-technology-in-qual-means-scrimping-on-quality)

[![sympler redefines expertise](https://news.okayhuman.com/hubfs/Untitled%20design%20(88).png)](https://news.okayhuman.com/insights/disrupting-expertise-following-the-wisdom-of-our-participants)

[Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Methodology](https://news.okayhuman.com/insights/tag/methodology), [myths](https://news.okayhuman.com/insights/tag/myths)

## [Disrupting “expertise”: Following the wisdom of our participants](https://news.okayhuman.com/insights/disrupting-expertise-following-the-wisdom-of-our-participants)

This article has been featured on Quirk's Media We often think about expertise as the accumulation o...

[Read more](https://news.okayhuman.com/insights/disrupting-expertise-following-the-wisdom-of-our-participants)

[![Sympler’s Debunking Myths Series](https://news.okayhuman.com/hubfs/Untitled%20design%20(85).png)](https://news.okayhuman.com/insights/debunking-myth-1-idis-in-person-are-the-only-routes-to-depth)

[Intimacy](https://news.okayhuman.com/insights/tag/intimacy), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [myths](https://news.okayhuman.com/insights/tag/myths), [IDIs](https://news.okayhuman.com/insights/tag/idis)

## [Debunking Myth #1: IDIs & in-person are the only routes to depth](https://news.okayhuman.com/insights/debunking-myth-1-idis-in-person-are-the-only-routes-to-depth)

We love a good myth. More than that, we enjoy exploring, questioning, and debunking widely-held beli...

[Read more](https://news.okayhuman.com/insights/debunking-myth-1-idis-in-person-are-the-only-routes-to-depth)

[![okay human logo_png](https://news.okayhuman.com/hs-fs/hubfs/okay%20human%20logo_png.png?width=500&height=500&name=okay%20human%20logo_png.png "okay human logo_png")](https://www.okayhuman.com/)

[linkedin-in icon](https://www.linkedin.com/company/9943429/admin/)

Copyright © 2026 Okay Human

---