--- title: Okay Human Insights | Perspectives description: Perspectives | Embracing creativity and empathy to understand humans more deeply. Powered by tech, we’re animated by humans. --- [Skip to content](https://news.okayhuman.com/insights/tag/perspectives#main-content) [![okay human logo_png-1](https://news.okayhuman.com/hs-fs/hubfs/okay%20human%20logo_png-1.png?width=300&height=300&name=okay%20human%20logo_png-1.png "okay human logo_png-1")](https://www.okayhuman.com/) [What else are we thinking about? Follow Becoming Human on Substack](https://benjen.substack.com/) [Let's chat](https://news.sympler.co/contact-us) [![](https://news.okayhuman.com/hubfs/Untitled%20design%20-%202024-12-13T152328.093.png)](https://news.okayhuman.com/insights/the-return-of-the-big-idea-making-philosophy-cool-again) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [philosophy](https://news.okayhuman.com/insights/tag/philosophy), [big thinking](https://news.okayhuman.com/insights/tag/big-thinking) ## [The return of the big idea: Making philosophy cool again.](https://news.okayhuman.com/insights/the-return-of-the-big-idea-making-philosophy-cool-again) Today is World Philosophy Day, but it’s become clear to me that we’re woefully bad at big thinking, ... [Read more](https://news.okayhuman.com/insights/the-return-of-the-big-idea-making-philosophy-cool-again) [![imagination as method](https://news.okayhuman.com/hubfs/Untitled%20design%20(80).png)](https://news.okayhuman.com/insights/the-magic-of-imagination-as-method-how-to-make-our-dream-worlds-real) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [autoethnography](https://news.okayhuman.com/insights/tag/autoethnography), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Methodology](https://news.okayhuman.com/insights/tag/methodology), [imagination](https://news.okayhuman.com/insights/tag/imagination) ## [The magic of imagination as method: Making our dream worlds real in research](https://news.okayhuman.com/insights/the-magic-of-imagination-as-method-how-to-make-our-dream-worlds-real) “Everything you can imagine is real.” – Pablo Picasso [Read more](https://news.okayhuman.com/insights/the-magic-of-imagination-as-method-how-to-make-our-dream-worlds-real) [![sympler the power of pause](https://news.okayhuman.com/hubfs/Untitled%20design%20(65).png)](https://news.okayhuman.com/insights/the-path-of-wisdom-the-power-of-pause) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [slowness](https://news.okayhuman.com/insights/tag/slowness), [Tips](https://news.okayhuman.com/insights/tag/tips) ## [The path of wisdom: slowness in qual research](https://news.okayhuman.com/insights/the-path-of-wisdom-the-power-of-pause) The slower we go, the deeper we can delve into our own thoughts and emotions…The slow journey is one... [Read more](https://news.okayhuman.com/insights/the-path-of-wisdom-the-power-of-pause) [![2023 post pandemic confusion](https://news.okayhuman.com/hubfs/2023%20post%20pandemic%20confusion.png)](https://news.okayhuman.com/insights/pandemic-aftershocks.-the-fiction-of-individual-transformation) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Trending Themes](https://news.okayhuman.com/insights/tag/trending-themes), [mental health](https://news.okayhuman.com/insights/tag/mental-health) ## [Pandemic aftershocks. The fiction of individual transformation.](https://news.okayhuman.com/insights/pandemic-aftershocks.-the-fiction-of-individual-transformation) As we close the year, we’re reflecting on the insights that bubbled up across the studies we’ve done... [Read more](https://news.okayhuman.com/insights/pandemic-aftershocks.-the-fiction-of-individual-transformation) [![gen z and hope](https://news.okayhuman.com/hubfs/Canva%20images/0001-2054048343910028320.jpg)](https://news.okayhuman.com/insights/the-world-is-on-fire.-when-hope-is-in-short-supply-we-turn-to-gen-z) [GenZ](https://news.okayhuman.com/insights/tag/genz), [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Trending Themes](https://news.okayhuman.com/insights/tag/trending-themes) ## [The world is on fire. When hope is in short supply, we turn to Gen Z.](https://news.okayhuman.com/insights/the-world-is-on-fire.-when-hope-is-in-short-supply-we-turn-to-gen-z) “The very least you can do in your life is figure out what you hope for. And the most you can do is ... [Read more](https://news.okayhuman.com/insights/the-world-is-on-fire.-when-hope-is-in-short-supply-we-turn-to-gen-z) [![the world needs more like taylor swift](https://news.okayhuman.com/hubfs/taylor%20swift.png)](https://news.okayhuman.com/insights/a-confession-and-an-apology-for-swifties-i-misunderstood-taylor-swift.-now-i-think-we-need-more-like-her) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Cultural meaning](https://news.okayhuman.com/insights/tag/cultural-meaning) ## [Could Taylor Swift end our obsession with team allegiances?](https://news.okayhuman.com/insights/a-confession-and-an-apology-for-swifties-i-misunderstood-taylor-swift.-now-i-think-we-need-more-like-her) In a world torn apart by tribalism, Swift may be the middle ground we all need. In the early 2000s t... [Read more](https://news.okayhuman.com/insights/a-confession-and-an-apology-for-swifties-i-misunderstood-taylor-swift.-now-i-think-we-need-more-like-her) [![qual as an art](https://news.okayhuman.com/hubfs/Canva%20images/0001-6182720739578325596.jpg)](https://news.okayhuman.com/insights/no-insight-without-art.-embracing-the-mystery-at-the-heart-of-qual) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Art](https://news.okayhuman.com/insights/tag/art) ## [No insight without art. Embracing the mystery at the heart of qual.](https://news.okayhuman.com/insights/no-insight-without-art.-embracing-the-mystery-at-the-heart-of-qual) A version of this article was featured in Quirk's Media Research is a blend of the best of both scie... [Read more](https://news.okayhuman.com/insights/no-insight-without-art.-embracing-the-mystery-at-the-heart-of-qual) [![play in qual research](https://news.okayhuman.com/hubfs/Canva%20images/0001-5426119299303370957.jpg)](https://news.okayhuman.com/insights/instituting-silliness.-how-play-in-qual-research-unlocks-the-whole-human) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Press & News](https://news.okayhuman.com/insights/tag/press-news), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Play](https://news.okayhuman.com/insights/tag/play) ## [Instituting Silliness. How 'play' in qual research unlocks the whole human](https://news.okayhuman.com/insights/instituting-silliness.-how-play-in-qual-research-unlocks-the-whole-human) This piece was featured on Research Live. [Read more](https://news.okayhuman.com/insights/instituting-silliness.-how-play-in-qual-research-unlocks-the-whole-human) [![we're always wearing costumes](https://news.okayhuman.com/hubfs/Canva%20images/0001-8418760931456058948.jpg)](https://news.okayhuman.com/insights/were-in-costume-all-year-round.-not-just-for-halloween) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [costumes](https://news.okayhuman.com/insights/tag/costumes), [Masks](https://news.okayhuman.com/insights/tag/masks) ## [We’re in costume all year round. Not just for Halloween.](https://news.okayhuman.com/insights/were-in-costume-all-year-round.-not-just-for-halloween) Acknowledging the masks we wear will set us free. [Read more](https://news.okayhuman.com/insights/were-in-costume-all-year-round.-not-just-for-halloween) [![hispanic heritage month](https://news.okayhuman.com/hubfs/Canva%20images/0001-3954566356111715484.jpg)](https://news.okayhuman.com/insights/the-beauty-of-cultural-meaning-making-celebrating-hispanic-heritage-month) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Insights](https://news.okayhuman.com/insights/tag/insights), [Cultural meaning](https://news.okayhuman.com/insights/tag/cultural-meaning) ## [The Beauty of Cultural Meaning-making: Celebrating Hispanic Heritage Month](https://news.okayhuman.com/insights/the-beauty-of-cultural-meaning-making-celebrating-hispanic-heritage-month) What does it mean to be Hispanic American today? For National Hispanic Heritage Month, we looked acr... [Read more](https://news.okayhuman.com/insights/the-beauty-of-cultural-meaning-making-celebrating-hispanic-heritage-month) [![friction sparking creativity](https://news.okayhuman.com/hubfs/Canva%20images/0001-7251199766158685016.jpg)](https://news.okayhuman.com/insights/the-heros-journey-celebrating-friction-in-consumer-research) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Friction](https://news.okayhuman.com/insights/tag/friction) ## [The hero’s journey: Celebrating friction in consumer research](https://news.okayhuman.com/insights/the-heros-journey-celebrating-friction-in-consumer-research) This piece was featured on Greenbook “In the universe of atoms, friction is the norm, not the except... [Read more](https://news.okayhuman.com/insights/the-heros-journey-celebrating-friction-in-consumer-research) [![the call is coming from inside the house](https://news.okayhuman.com/hubfs/Canva%20images/0001-6318952357819773612.jpg)](https://news.okayhuman.com/insights/the-call-is-coming-from-inside-the-house) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Intimacy](https://news.okayhuman.com/insights/tag/intimacy) ## [The call is coming from inside the house: how the robot is already within.](https://news.okayhuman.com/insights/the-call-is-coming-from-inside-the-house) A version of this article was featured in Quirk's Newsletter & Blog. [Read more](https://news.okayhuman.com/insights/the-call-is-coming-from-inside-the-house) [![creativity that grows markets](https://news.okayhuman.com/hubfs/Canva%20images/0001-532949042359546102.jpg)](https://news.okayhuman.com/insights/creativity-that-grows-markets-building-on-pg-mark-pritchards-message) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Press & News](https://news.okayhuman.com/insights/tag/press-news), [Advertising](https://news.okayhuman.com/insights/tag/advertising), [Creative Testing](https://news.okayhuman.com/insights/tag/creative-testing) ## [Creativity That Grows Markets](https://news.okayhuman.com/insights/creativity-that-grows-markets-building-on-pg-mark-pritchards-message) Co-authored by Stagwell Technologies and Sympler [Read more](https://news.okayhuman.com/insights/creativity-that-grows-markets-building-on-pg-mark-pritchards-message) [![Migrants & Billionaires](https://news.okayhuman.com/hubfs/boats.jpg)](https://news.okayhuman.com/insights/migrants-billionaires-how-news-media-has-a-narcissism-problem) [Media](https://news.okayhuman.com/insights/tag/media), [Perspectives](https://news.okayhuman.com/insights/tag/perspectives) ## [Migrants & Billionaires: How news media has a narcissism problem](https://news.okayhuman.com/insights/migrants-billionaires-how-news-media-has-a-narcissism-problem) It started with two boats. One spills 750 migrants into the Mediterranean, the other chauffeuring 5 ... [Read more](https://news.okayhuman.com/insights/migrants-billionaires-how-news-media-has-a-narcissism-problem) [![self reflection](https://news.okayhuman.com/hubfs/Canva%20images/0001-4557749213.jpg)](https://news.okayhuman.com/insights/it-takes-a-human-to-understand-a-human-how-autoethnography-drives-our-research-in-a-post-ai-world) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [autoethnography](https://news.okayhuman.com/insights/tag/autoethnography), [Human Research](https://news.okayhuman.com/insights/tag/human-research) ## [It Takes a Human to Understand a Human: How Autoethnography Drives our Research in a Post-AI World](https://news.okayhuman.com/insights/it-takes-a-human-to-understand-a-human-how-autoethnography-drives-our-research-in-a-post-ai-world) Through constant innovation, Sympler’s autoethnographic approach treats consumers as experts of thei... [Read more](https://news.okayhuman.com/insights/it-takes-a-human-to-understand-a-human-how-autoethnography-drives-our-research-in-a-post-ai-world) [![get curious about humans](https://news.okayhuman.com/hubfs/Untitled%20design%20(38).png)](https://news.okayhuman.com/insights/the-weaponizing-of-the-word-woke-signals-a-loss-of-curiosity) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Human Research](https://news.okayhuman.com/insights/tag/human-research) ## [The Weaponizing of the Word ‘Woke’ Signals a Loss of Curiosity](https://news.okayhuman.com/insights/the-weaponizing-of-the-word-woke-signals-a-loss-of-curiosity) If you peer beneath the charred remains of the word ‘woke’, you’ll find a clever, poetic, even ironi... [Read more](https://news.okayhuman.com/insights/the-weaponizing-of-the-word-woke-signals-a-loss-of-curiosity) [![bot taking survey](https://news.okayhuman.com/hubfs/Untitled%20design%20(36).png)](https://news.okayhuman.com/insights/the-false-sense-of-significance) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Sample Fraud](https://news.okayhuman.com/insights/tag/sample-fraud) ## [The False Sense of Significance: Minimizing Sampling Error and Addressing Bias](https://news.okayhuman.com/insights/the-false-sense-of-significance) The best business decisions are a triangulated recipe of research insights, market knowledge, indust... [Read more](https://news.okayhuman.com/insights/the-false-sense-of-significance) [![AI vs Human Intelligence](https://news.okayhuman.com/hubfs/Untitled%20design%20(35).png)](https://news.okayhuman.com/insights/dont-idolize-ai.-it-will-undermine-your-own-intelligence) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Human Research](https://news.okayhuman.com/insights/tag/human-research) ## [Don’t Idolize AI. It Will Undermine Your Own Intelligence.](https://news.okayhuman.com/insights/dont-idolize-ai.-it-will-undermine-your-own-intelligence) I heard a great quote from an AI provider this week: “AI has a tendency for hallucination.” [Read more](https://news.okayhuman.com/insights/dont-idolize-ai.-it-will-undermine-your-own-intelligence) [![abyss](https://news.okayhuman.com/hubfs/Untitled%20design%20(27).png)](https://news.okayhuman.com/insights/how-to-save-trackers-from-the-abyss) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Big Data](https://news.okayhuman.com/insights/tag/big-data), [Brand Trackers](https://news.okayhuman.com/insights/tag/brand-trackers) ## [How to Save Trackers from the Abyss](https://news.okayhuman.com/insights/how-to-save-trackers-from-the-abyss) Having spent the bulk of my career in the Market Research discipline on both client and supplier sid... [Read more](https://news.okayhuman.com/insights/how-to-save-trackers-from-the-abyss) [![AI is ending robot-humans](https://news.okayhuman.com/hubfs/Untitled%20design%20(26).png)](https://news.okayhuman.com/insights/power-to-the-prompters-how-ai-heralds-an-end-to-clich%C3%A9-the-robot-human) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Chatbot](https://news.okayhuman.com/insights/tag/chatbot), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Human Research](https://news.okayhuman.com/insights/tag/human-research) ## [Power to the Prompters: How AI Heralds an End to Cliché](https://news.okayhuman.com/insights/power-to-the-prompters-how-ai-heralds-an-end-to-clich%C3%A9-the-robot-human) Ever since the Victorians began chaining us to our single function métiers 170 years ago, we’ve been... [Read more](https://news.okayhuman.com/insights/power-to-the-prompters-how-ai-heralds-an-end-to-clich%C3%A9-the-robot-human) [![human working with AI can produce more humanity](https://news.okayhuman.com/hubfs/Untitled%20design%20(25).png)](https://news.okayhuman.com/insights/how-artificial-intelligence-is-actually-producing-more-humanity) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Chatbot](https://news.okayhuman.com/insights/tag/chatbot), [Human Research](https://news.okayhuman.com/insights/tag/human-research) ## [How Artificial Intelligence is Actually Producing More Humanity](https://news.okayhuman.com/insights/how-artificial-intelligence-is-actually-producing-more-humanity) The pandemic revealed the power of remote chat to connect us profoundly. [Read more](https://news.okayhuman.com/insights/how-artificial-intelligence-is-actually-producing-more-humanity) [![social listening doesn't embrace emotional intelligence](https://news.okayhuman.com/hubfs/Untitled%20design%20(17).png)](https://news.okayhuman.com/insights/why-social-scraping-makes-brands-creepy-and-out-of-touch) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Social Scraping](https://news.okayhuman.com/insights/tag/social-scraping), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Human Research](https://news.okayhuman.com/insights/tag/human-research) ## [Why Social Scraping Makes Brands Creepy and Out-of-Touch](https://news.okayhuman.com/insights/why-social-scraping-makes-brands-creepy-and-out-of-touch) We’re all being watched online. Probably not by spies. Hopefully not by the government. But by an ev... [Read more](https://news.okayhuman.com/insights/why-social-scraping-makes-brands-creepy-and-out-of-touch) [![](https://news.okayhuman.com/hubfs/Untitled%20design%20(4).png)](https://news.okayhuman.com/insights/theres-a-fine-line-between-healthcare-and-qual-research) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Health](https://news.okayhuman.com/insights/tag/health), [Human Research](https://news.okayhuman.com/insights/tag/human-research) ## [There's a fine line between healthcare and qual research](https://news.okayhuman.com/insights/theres-a-fine-line-between-healthcare-and-qual-research) Whether studying health, mental health, or people's love of chocolate, we're repeatedly reminded how... [Read more](https://news.okayhuman.com/insights/theres-a-fine-line-between-healthcare-and-qual-research) [![generation z](https://news.okayhuman.com/hubfs/Untitled%20design%20(1).png)](https://news.okayhuman.com/insights/genz) [GenZ](https://news.okayhuman.com/insights/tag/genz), [Media](https://news.okayhuman.com/insights/tag/media), [Politics](https://news.okayhuman.com/insights/tag/politics), [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Insights](https://news.okayhuman.com/insights/tag/insights) ## [I've stopped waiting for Gen Z to save us](https://news.okayhuman.com/insights/genz) When we published our Gen Z study that looked at their evolving beliefs and how they'll change socie... [Read more](https://news.okayhuman.com/insights/genz) [![big data is making people dumb](https://news.okayhuman.com/hubfs/Untitled%20design%20(5).png)](https://news.okayhuman.com/insights/mcdata-big-data-is-speeding-the-decline-of-civilization) [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Big Data](https://news.okayhuman.com/insights/tag/big-data), [Human Research](https://news.okayhuman.com/insights/tag/human-research) ## [McData: Big data is speeding the decline of civilization](https://news.okayhuman.com/insights/mcdata-big-data-is-speeding-the-decline-of-civilization) New technology always cops a beating from the complaining class. We are perennially bombarded with d... [Read more](https://news.okayhuman.com/insights/mcdata-big-data-is-speeding-the-decline-of-civilization) [![gen z shuns traditional roles to be ‘non-conforming’ in more than just gender. ](https://news.okayhuman.com/hubfs/Untitled%20design%20(6).png)](https://news.okayhuman.com/insights/gen-z-identity-could-be-the-solution-to-societal-tribalism) [GenZ](https://news.okayhuman.com/insights/tag/genz), [Tech](https://news.okayhuman.com/insights/tag/tech), [Perspectives](https://news.okayhuman.com/insights/tag/perspectives) ## [Gen Z identity could be the solution to societal tribalism](https://news.okayhuman.com/insights/gen-z-identity-could-be-the-solution-to-societal-tribalism) The last time society was this fragile was before the birth of nationhood over 250 years ago. So ass... [Read more](https://news.okayhuman.com/insights/gen-z-identity-could-be-the-solution-to-societal-tribalism) [![okay human logo_png](https://news.okayhuman.com/hs-fs/hubfs/okay%20human%20logo_png.png?width=500&height=500&name=okay%20human%20logo_png.png "okay human logo_png")](https://www.okayhuman.com/) [linkedin-in icon](https://www.linkedin.com/company/9943429/admin/) Copyright © 2026 Okay Human ---