---
title: Okay Human Insights
description: Embracing creativity and empathy to understand humans more deeply. Powered by tech, we’re animated by humans.
---

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[Let's chat](https://news.sympler.co/contact-us)

[![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(6).svg)](https://news.okayhuman.com/insights/theres-nothing-more-rational-than-emotion)

[AI](https://news.okayhuman.com/insights/tag/ai), [Friction](https://news.okayhuman.com/insights/tag/friction), [Play](https://news.okayhuman.com/insights/tag/play), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Lies](https://news.okayhuman.com/insights/tag/lies)

## [There's nothing more rational than emotion.](https://news.okayhuman.com/insights/theres-nothing-more-rational-than-emotion)

This piece was featured on Sir John Hegarty's The Business of Creativity.

[Read more](https://news.okayhuman.com/insights/theres-nothing-more-rational-than-emotion)

[![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(6).png)](https://news.okayhuman.com/insights/okay-human-launches-new-behavior-triggered-research-capabilities-for-brands-and-agencies)

[Press & News](https://news.okayhuman.com/insights/tag/press-news), [behavioral](https://news.okayhuman.com/insights/tag/behavioral)

## [Okay Human Launches New Behavior-Triggered Research Capabilities for Brands and Agencies](https://news.okayhuman.com/insights/okay-human-launches-new-behavior-triggered-research-capabilities-for-brands-and-agencies)

NEW YORK — Okay Human has launched a new set of behavior-triggered research capabilities that allow ...

[Read more](https://news.okayhuman.com/insights/okay-human-launches-new-behavior-triggered-research-capabilities-for-brands-and-agencies)

[![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(5).svg)](https://news.okayhuman.com/insights/okay-human-joins-digitalmynd-linking-human-truth-to-real-behavior)

## [Okay Human Joins DigitalMYnd, Linking Human Truth to Real Behavior](https://news.okayhuman.com/insights/okay-human-joins-digitalmynd-linking-human-truth-to-real-behavior)

New York, NY – Okay Human, a human understanding company known for uncovering honest, often unspoken...

[Read more](https://news.okayhuman.com/insights/okay-human-joins-digitalmynd-linking-human-truth-to-real-behavior)

[![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(2000%20x%201000%20px).svg)](https://news.okayhuman.com/insights/how-people-are-actually-living-with-ai-okay-human-hannah-gray-vc)

[Press & News](https://news.okayhuman.com/insights/tag/press-news), [AI](https://news.okayhuman.com/insights/tag/ai), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [report](https://news.okayhuman.com/insights/tag/report)

## [New report: A deep dive into how people are actually living with AI](https://news.okayhuman.com/insights/how-people-are-actually-living-with-ai-okay-human-hannah-gray-vc)

We partnered with Hannah Grey VC on this year’s Cultural Vibrations to build the Vibrations Index, a...

[Read more](https://news.okayhuman.com/insights/how-people-are-actually-living-with-ai-okay-human-hannah-gray-vc)

[![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(2000%20x%201000%20px)%20(5).png)](https://news.okayhuman.com/insights/make-language-dangerous-again)

[AI](https://news.okayhuman.com/insights/tag/ai), [Art](https://news.okayhuman.com/insights/tag/art), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [LLM](https://news.okayhuman.com/insights/tag/llm)

## [Make Language Dangerous Again](https://news.okayhuman.com/insights/make-language-dangerous-again)

How to reanimate creativity by reintroducing drama.

[Read more](https://news.okayhuman.com/insights/make-language-dangerous-again)

[![deprivation](https://news.okayhuman.com/hubfs/Untitled%20design%20(7).svg)](https://news.okayhuman.com/insights/walking-the-line-in-deprivation-a-case-for-bizarre-provocations-of-loss)

[Methodology](https://news.okayhuman.com/insights/tag/methodology), [psychology](https://news.okayhuman.com/insights/tag/psychology), [Deprivation](https://news.okayhuman.com/insights/tag/deprivation)

## [Walking the line in “deprivation”: A case for bizarre provocations of loss](https://news.okayhuman.com/insights/walking-the-line-in-deprivation-a-case-for-bizarre-provocations-of-loss)

Many of us are terrified of loss - loss of those we love most, loss of health or youth or mobility, ...

[Read more](https://news.okayhuman.com/insights/walking-the-line-in-deprivation-a-case-for-bizarre-provocations-of-loss)

[![The 20th century died this year, and took my dad](https://news.okayhuman.com/hubfs/dad1.png)](https://news.okayhuman.com/insights/the-20th-century-died-this-year-and-took-my-dad)

[inner world](https://news.okayhuman.com/insights/tag/inner-world), [Impermanence](https://news.okayhuman.com/insights/tag/impermanence), [Grief](https://news.okayhuman.com/insights/tag/grief), [Silence](https://news.okayhuman.com/insights/tag/silence)

## [The 20th century died this year, and took my dad](https://news.okayhuman.com/insights/the-20th-century-died-this-year-and-took-my-dad)

What my father’s death tells me about silence and ego.

[Read more](https://news.okayhuman.com/insights/the-20th-century-died-this-year-and-took-my-dad)

[![mrs dalloway goes shopping](https://news.okayhuman.com/hubfs/mrs%20dalloway%20goes%20shopping.png)](https://news.okayhuman.com/insights/mrs.-dalloway-goes-shopping)

[Subconscious](https://news.okayhuman.com/insights/tag/subconscious), [inner world](https://news.okayhuman.com/insights/tag/inner-world)

## [Mrs. Dalloway goes shopping](https://news.okayhuman.com/insights/mrs.-dalloway-goes-shopping)

How stream of consciousness unlocks the human soul and your success.

[Read more](https://news.okayhuman.com/insights/mrs.-dalloway-goes-shopping)

[![What Anthropology Teaches Us in the Age of AI](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(2000%20x%201000%20px)%20(4).png)](https://news.okayhuman.com/insights/remembering-the-human-what-anthropology-teaches-us-in-the-age-of-ai)

[big thinking](https://news.okayhuman.com/insights/tag/big-thinking), [psychology](https://news.okayhuman.com/insights/tag/psychology), [Anthropology](https://news.okayhuman.com/insights/tag/anthropology)

## [Remembering the Human: What Anthropology Teaches Us in the Age of AI](https://news.okayhuman.com/insights/remembering-the-human-what-anthropology-teaches-us-in-the-age-of-ai)

Michele O’Neill, an Okay Human whose work bridges human behavior & brand strategy, explores what ant...

[Read more](https://news.okayhuman.com/insights/remembering-the-human-what-anthropology-teaches-us-in-the-age-of-ai)

[![Igniting debate for passionate inquiry and richer consumer insights](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(2000%20x%201000%20px)%20(3).png)](https://news.okayhuman.com/insights/fighting-in-out-igniting-debate-for-passionate-inquiry-and-richer-consumer-insights)

[Methodology](https://news.okayhuman.com/insights/tag/methodology), [debate](https://news.okayhuman.com/insights/tag/debate)

## [Fighting in out: Igniting debate for passionate inquiry and richer consumer insights](https://news.okayhuman.com/insights/fighting-in-out-igniting-debate-for-passionate-inquiry-and-richer-consumer-insights)

“For good ideas and true innovation, you need human interaction, conflict, argument, debate.” –Marga...

[Read more](https://news.okayhuman.com/insights/fighting-in-out-igniting-debate-for-passionate-inquiry-and-richer-consumer-insights)

[![the dark side of empathy](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(2000%20x%201000%20px)%20(2).png)](https://news.okayhuman.com/insights/empathy-is-killing-my-friend.-the-emotional-wound-of-socialized-struggle)

[Empathy](https://news.okayhuman.com/insights/tag/empathy), [psychology](https://news.okayhuman.com/insights/tag/psychology)

## [Empathy is killing my friend. The emotional wound of socialized struggle](https://news.okayhuman.com/insights/empathy-is-killing-my-friend.-the-emotional-wound-of-socialized-struggle)

As a fragile ceasefire in Palestine sparks hope, I’m reflecting on a secondary struggle that’s stewe...

[Read more](https://news.okayhuman.com/insights/empathy-is-killing-my-friend.-the-emotional-wound-of-socialized-struggle)

[![let's talk about deepy flawed mothers](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(2000%20x%201000%20px)%20(1).png)](https://news.okayhuman.com/insights/keeping-mum-the-taboo-of-malignant-mothers)

[Taboo Topics](https://news.okayhuman.com/insights/tag/taboo-topics), [Family Dynamics](https://news.okayhuman.com/insights/tag/family-dynamics), [Vulnerability](https://news.okayhuman.com/insights/tag/vulnerability)

## [Keeping mum: The taboo of malignant mothers.](https://news.okayhuman.com/insights/keeping-mum-the-taboo-of-malignant-mothers)

I knew this summer’s journey to England would be emotionally punishing. My father was paralysed by a...

[Read more](https://news.okayhuman.com/insights/keeping-mum-the-taboo-of-malignant-mothers)

[![Brands must embrace humanity and context](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(2000%20x%201000%20px).png)](https://news.okayhuman.com/insights/wake-up-humans-a-message-for-brands-from-across-the-galaxy)

## [Wake up, Humans: A message for brands from across the galaxy.](https://news.okayhuman.com/insights/wake-up-humans-a-message-for-brands-from-across-the-galaxy)

This week, we have a guest post from a fellow Okay Human and co-founder of Clueful Phil Surles has e...

[Read more](https://news.okayhuman.com/insights/wake-up-humans-a-message-for-brands-from-across-the-galaxy)

[![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(5).png)](https://news.okayhuman.com/insights/the-binary-ate-the-creative)

[Tech](https://news.okayhuman.com/insights/tag/tech), [Advertising](https://news.okayhuman.com/insights/tag/advertising), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Binary](https://news.okayhuman.com/insights/tag/binary)

## [The Binary Ate the Creative](https://news.okayhuman.com/insights/the-binary-ate-the-creative)

Bread or butter? Rise or shine? Procter or Gamble? When you substitute the word ‘and’ for ‘or’ in th...

[Read more](https://news.okayhuman.com/insights/the-binary-ate-the-creative)

[![cannes was severed this year](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(4).png)](https://news.okayhuman.com/insights/cannes-was-severed-this-year-ai-must-be-harnessed-to-reintegrate-our-creativity)

[AI](https://news.okayhuman.com/insights/tag/ai), [Creativity](https://news.okayhuman.com/insights/tag/creativity)

## [Cannes was Severed this Year: AI must be Harnessed to Reintegrate our Creativity.](https://news.okayhuman.com/insights/cannes-was-severed-this-year-ai-must-be-harnessed-to-reintegrate-our-creativity)

The robots took to the stage last week at the Cannes Lions festival. And I’m not talking about the f...

[Read more](https://news.okayhuman.com/insights/cannes-was-severed-this-year-ai-must-be-harnessed-to-reintegrate-our-creativity)

[![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(3).png)](https://news.okayhuman.com/insights/the-alchemic-role-of-the-archetype-to-conjure-your-brand)

[Brand Strategy](https://news.okayhuman.com/insights/tag/brand-strategy), [Archetypes](https://news.okayhuman.com/insights/tag/archetypes), [Animation](https://news.okayhuman.com/insights/tag/animation)

## [Brand Archetypes Demand Alchemy: The art of bringing life to a brand](https://news.okayhuman.com/insights/the-alchemic-role-of-the-archetype-to-conjure-your-brand)

There is a magical moment in the invention and development of a brand where you define your audience...

[Read more](https://news.okayhuman.com/insights/the-alchemic-role-of-the-archetype-to-conjure-your-brand)

[![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(1).png)](https://news.okayhuman.com/insights/the-evil-of-banality-mastering-bureaucracy-to-reawaken-humanity)

[AI](https://news.okayhuman.com/insights/tag/ai), [Humanity](https://news.okayhuman.com/insights/tag/humanity), [Bureaucracy](https://news.okayhuman.com/insights/tag/bureaucracy)

## [The Evil of Banality: Mastering Bureaucracy to Reawaken Humanity](https://news.okayhuman.com/insights/the-evil-of-banality-mastering-bureaucracy-to-reawaken-humanity)

I shared a new logo and a simple invitation for feelings a few weeks ago. What came back felt like a...

[Read more](https://news.okayhuman.com/insights/the-evil-of-banality-mastering-bureaucracy-to-reawaken-humanity)

[![okay human and vacation publish cultural report](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(Blog%20Banner)%20(1).png)](https://news.okayhuman.com/insights/mind-your-business-makes-headlines-in-campaign)

[Press & News](https://news.okayhuman.com/insights/tag/press-news), [Humanity](https://news.okayhuman.com/insights/tag/humanity), [pride](https://news.okayhuman.com/insights/tag/pride)

## [“Mind Your Business” Makes Headlines in Campaign](https://news.okayhuman.com/insights/mind-your-business-makes-headlines-in-campaign)

[Read more](https://news.okayhuman.com/insights/mind-your-business-makes-headlines-in-campaign)

[![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(Blog%20Banner).svg)](https://news.okayhuman.com/insights/humanity-finds-its-place-in-every-technological-reboot)

[AI](https://news.okayhuman.com/insights/tag/ai), [Humanity](https://news.okayhuman.com/insights/tag/humanity)

## [Humanity Finds Its Place in Every Technological Reboot](https://news.okayhuman.com/insights/humanity-finds-its-place-in-every-technological-reboot)

This piece was featured on Greenbook.

[Read more](https://news.okayhuman.com/insights/humanity-finds-its-place-in-every-technological-reboot)

[![](https://news.okayhuman.com/hubfs/blog%20images%20OH%20(3).svg)](https://news.okayhuman.com/insights/what-loyalty-looks-like-through-a-human-lens)

[Press & News](https://news.okayhuman.com/insights/tag/press-news)

## [What Loyalty Looks Like, Through a Human Lens](https://news.okayhuman.com/insights/what-loyalty-looks-like-through-a-human-lens)

This report was featured on Marketing Week. Loyalty isn’t a scheme. It’s a strategy.

[Read more](https://news.okayhuman.com/insights/what-loyalty-looks-like-through-a-human-lens)

[![sympler is now okay human](https://news.okayhuman.com/hubfs/blog%20images%20OH.svg)](https://news.okayhuman.com/insights/sympler-rebrands-as-okay-human-to-champion-humanity-and-creativity-in-the-age-of-ai)

[Press & News](https://news.okayhuman.com/insights/tag/press-news)

## [Sympler Rebrands as Okay Human to Champion Humanity and Creativity in the Age of AI](https://news.okayhuman.com/insights/sympler-rebrands-as-okay-human-to-champion-humanity-and-creativity-in-the-age-of-ai)

Official press release here. The human understanding company introduces a bold new identity—rooted i...

[Read more](https://news.okayhuman.com/insights/sympler-rebrands-as-okay-human-to-champion-humanity-and-creativity-in-the-age-of-ai)

[![](https://news.okayhuman.com/hubfs/Untitled%20design%20(3).svg)](https://news.okayhuman.com/insights/sympler-is-becoming-okay-human)

## [Sympler is becoming 'Okay Human.'](https://news.okayhuman.com/insights/sympler-is-becoming-okay-human)

Okay, why the change?

[Read more](https://news.okayhuman.com/insights/sympler-is-becoming-okay-human)

[![Ai can help us think bigger](https://news.okayhuman.com/hubfs/blog%20images%20(3).svg)](https://news.okayhuman.com/insights/qrca-views-return-of-the-big-idea-can-ai-philosophy-agents-make-qual-more-valuable)

[Press & News](https://news.okayhuman.com/insights/tag/press-news), [AI](https://news.okayhuman.com/insights/tag/ai), [philosophy](https://news.okayhuman.com/insights/tag/philosophy)

## [QRCA Views: Return of the Big Idea - Can AI philosophy agents make qual more valuable?](https://news.okayhuman.com/insights/qrca-views-return-of-the-big-idea-can-ai-philosophy-agents-make-qual-more-valuable)

AI is capable of much more than transcribing interviews and summarizing findings. Qualitative resear...

[Read more](https://news.okayhuman.com/insights/qrca-views-return-of-the-big-idea-can-ai-philosophy-agents-make-qual-more-valuable)

[![What addiction can teach us about intimacy and sensitivity in qual research](https://news.okayhuman.com/hubfs/blog%20images%20(2).svg)](https://news.okayhuman.com/insights/what-addiction-can-teach-us-about-intimacy-and-sensitivity-in-qual-research)

[Empathy](https://news.okayhuman.com/insights/tag/empathy), [Intimacy](https://news.okayhuman.com/insights/tag/intimacy), [Trending Themes](https://news.okayhuman.com/insights/tag/trending-themes)

## [What addiction can teach us about intimacy and sensitivity in research](https://news.okayhuman.com/insights/what-addiction-can-teach-us-about-intimacy-and-sensitivity-in-qual-research)

As a qual research company serving clients across categories, themes emerge in unexpected and surpri...

[Read more](https://news.okayhuman.com/insights/what-addiction-can-teach-us-about-intimacy-and-sensitivity-in-qual-research)

[![the realness imperative for brands](https://news.okayhuman.com/hubfs/blog%20images%20(1).svg)](https://news.okayhuman.com/insights/the-realness-imperative-for-brands)

[Intimacy](https://news.okayhuman.com/insights/tag/intimacy), [Private Messaging](https://news.okayhuman.com/insights/tag/private-messaging), [carousel](https://news.okayhuman.com/insights/tag/carousel)

## [The Realness Imperative for Brands](https://news.okayhuman.com/insights/the-realness-imperative-for-brands)

[Read more](https://news.okayhuman.com/insights/the-realness-imperative-for-brands)

[![intimacy is key for real insights](https://news.okayhuman.com/hubfs/blog%20weird%20wild%20(2).svg)](https://news.okayhuman.com/insights/if-you-dont-have-intimacy-you-dont-have-sht)

[Intimacy](https://news.okayhuman.com/insights/tag/intimacy), [Magic](https://news.okayhuman.com/insights/tag/magic), [carousel](https://news.okayhuman.com/insights/tag/carousel), [environment](https://news.okayhuman.com/insights/tag/environment)

## [Why intimacy is essential for real insights](https://news.okayhuman.com/insights/if-you-dont-have-intimacy-you-dont-have-sht)

[Read more](https://news.okayhuman.com/insights/if-you-dont-have-intimacy-you-dont-have-sht)

[![weird and wild](https://news.okayhuman.com/hubfs/blog%20weird%20wild.svg)](https://news.okayhuman.com/insights/harnessing-the-weird-wild-0)

[weird](https://news.okayhuman.com/insights/tag/weird), [carousel](https://news.okayhuman.com/insights/tag/carousel), [wild](https://news.okayhuman.com/insights/tag/wild)

## [Harnessing the weird & wild](https://news.okayhuman.com/insights/harnessing-the-weird-wild-0)

[Read more](https://news.okayhuman.com/insights/harnessing-the-weird-wild-0)

[![Keep it weird, especially when it’s out of fashion.](https://news.okayhuman.com/hubfs/blog%20weird%20wild%20(1).png)](https://news.okayhuman.com/insights/keep-it-weird-especially-when-its-out-of-fashion-0)

[neurodiversity](https://news.okayhuman.com/insights/tag/neurodiversity), [Creativity](https://news.okayhuman.com/insights/tag/creativity)

## [Keep it weird, especially when it’s out of fashion.](https://news.okayhuman.com/insights/keep-it-weird-especially-when-its-out-of-fashion-0)

Why mental diversity is more important than ever. Following the midair collision in DC last week Don...

[Read more](https://news.okayhuman.com/insights/keep-it-weird-especially-when-its-out-of-fashion-0)

[![2025 whats in and out](https://news.okayhuman.com/hubfs/blog%20weird%20wild%20(1).svg)](https://news.okayhuman.com/insights/2025-whats-in-out)

[2025 predictions](https://news.okayhuman.com/insights/tag/2025-predictions), [carousel](https://news.okayhuman.com/insights/tag/carousel)

## [2025: What's in & what's out](https://news.okayhuman.com/insights/2025-whats-in-out)

[Read more](https://news.okayhuman.com/insights/2025-whats-in-out)

[![sympler to speak at qrca worldwide](https://news.okayhuman.com/hubfs/sympler%20to%20speak%20at%20qrca%20worldwide.png)](https://news.okayhuman.com/insights/sympler-to-speak-at-qrca-worldwide-play-creativity-magic-reanimate-insights-in-the-ai-age)

[Conference](https://news.okayhuman.com/insights/tag/conference), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Magic](https://news.okayhuman.com/insights/tag/magic)

## [Sympler to speak at QRCA Worldwide: Play, creativity & magic reanimate insights in the AI age](https://news.okayhuman.com/insights/sympler-to-speak-at-qrca-worldwide-play-creativity-magic-reanimate-insights-in-the-ai-age)

At the QRCA Worldwide conference in Berlin (May 14-16), Sympler's Ben Jenkins will lead a session on...

[Read more](https://news.okayhuman.com/insights/sympler-to-speak-at-qrca-worldwide-play-creativity-magic-reanimate-insights-in-the-ai-age)

[![sympler and foot locker present at iiex na](https://news.okayhuman.com/hubfs/Copy%20of%20IIEX%20North%20America%202025%20%20Social%20Speakers%20(300%20x%20175%20px).png)](https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth)

[Cultural meaning](https://news.okayhuman.com/insights/tag/cultural-meaning), [Conference](https://news.okayhuman.com/insights/tag/conference), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [qual](https://news.okayhuman.com/insights/tag/qual)

## [Sympler & Foot Locker to Co-present at IIEX NA: Codifying Creativity to Fuel Growth](https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth)

Sympler's Kara Mullins and Foot Locker's Rachael Dimit will take the stage at IIEX NA to explore how...

[Read more](https://news.okayhuman.com/insights/sympler-foot-locker-to-co-present-at-iiex-na-codifying-creativity-to-fuel-growth)

[![the stories we tell: lies and truths](https://news.okayhuman.com/hubfs/Blog%20post%20images%20300x175.png)](https://news.okayhuman.com/insights/uncovering-the-lies-hidden-truths-in-our-stories)

[autoethnography](https://news.okayhuman.com/insights/tag/autoethnography), [Lies](https://news.okayhuman.com/insights/tag/lies), [Truths](https://news.okayhuman.com/insights/tag/truths), [Storytelling](https://news.okayhuman.com/insights/tag/storytelling)

## [Uncovering the lies & hidden truths in our stories](https://news.okayhuman.com/insights/uncovering-the-lies-hidden-truths-in-our-stories)

This piece was featured in Quirk's Media

[Read more](https://news.okayhuman.com/insights/uncovering-the-lies-hidden-truths-in-our-stories)

[![mary poppins bringing christmas magic back](https://news.okayhuman.com/hubfs/Untitled%20design%20-%202024-12-18T182111.127.png)](https://news.okayhuman.com/insights/lets-stop-pretending-christmas-is-just-for-children)

[GenZ](https://news.okayhuman.com/insights/tag/genz), [Christmas](https://news.okayhuman.com/insights/tag/christmas), [Magic](https://news.okayhuman.com/insights/tag/magic)

## [Let’s stop pretending Christmas is just for children.](https://news.okayhuman.com/insights/lets-stop-pretending-christmas-is-just-for-children)

We all need to embrace the magic this year.

[Read more](https://news.okayhuman.com/insights/lets-stop-pretending-christmas-is-just-for-children)

[![](https://news.okayhuman.com/hubfs/Untitled%20design%20-%202024-12-13T152328.093.png)](https://news.okayhuman.com/insights/the-return-of-the-big-idea-making-philosophy-cool-again)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [philosophy](https://news.okayhuman.com/insights/tag/philosophy), [big thinking](https://news.okayhuman.com/insights/tag/big-thinking)

## [The return of the big idea: Making philosophy cool again.](https://news.okayhuman.com/insights/the-return-of-the-big-idea-making-philosophy-cool-again)

Today is World Philosophy Day, but it’s become clear to me that we’re woefully bad at big thinking, ...

[Read more](https://news.okayhuman.com/insights/the-return-of-the-big-idea-making-philosophy-cool-again)

[![sympler and mojo supermarket on diwali](https://news.okayhuman.com/hubfs/Untitled%20design%20(5).jpg)](https://news.okayhuman.com/insights/sympler-mojo-supermarket-unlocking-the-power-of-diwali)

[Hard-to-reach audiences](https://news.okayhuman.com/insights/tag/hard-to-reach-audiences), [Cultural Celebrations](https://news.okayhuman.com/insights/tag/cultural-celebrations), [Brand Strategy](https://news.okayhuman.com/insights/tag/brand-strategy)

## [Sympler & Mojo Supermarket unlock the power of Diwali](https://news.okayhuman.com/insights/sympler-mojo-supermarket-unlocking-the-power-of-diwali)

We recently teamed up with our partners at Mojo Supermarket to bring light to an underrepresented cu...

[Read more](https://news.okayhuman.com/insights/sympler-mojo-supermarket-unlocking-the-power-of-diwali)

[![you are not too busy to be creative](https://news.okayhuman.com/hubfs/Untitled%20design%20-%202024-10-30T152458.079.png)](https://news.okayhuman.com/insights/debunking-myth-3-you-dont-have-the-time-to-think-laterally-or-test-new-creative-tools)

[Play](https://news.okayhuman.com/insights/tag/play), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [myths](https://news.okayhuman.com/insights/tag/myths)

## [Debunking Myth #3: You don’t have the time to think laterally or test new creative tools.](https://news.okayhuman.com/insights/debunking-myth-3-you-dont-have-the-time-to-think-laterally-or-test-new-creative-tools)

"The creative process requires time for the unconscious to work." - Rollo May

[Read more](https://news.okayhuman.com/insights/debunking-myth-3-you-dont-have-the-time-to-think-laterally-or-test-new-creative-tools)

[![Unleash your true self this Halloween](https://news.okayhuman.com/hubfs/Untitled%20design%20-%202024-10-29T142647.673.png)](https://news.okayhuman.com/insights/truth-is-a-drag-queen)

[Empathy](https://news.okayhuman.com/insights/tag/empathy), [Intimacy](https://news.okayhuman.com/insights/tag/intimacy), [Masks](https://news.okayhuman.com/insights/tag/masks), [Play](https://news.okayhuman.com/insights/tag/play), [Halloween](https://news.okayhuman.com/insights/tag/halloween)

## [Truth is a drag queen.](https://news.okayhuman.com/insights/truth-is-a-drag-queen)

Don’t waste your Halloween this year: use the power of the mask to unleash your creativity.

[Read more](https://news.okayhuman.com/insights/truth-is-a-drag-queen)

[![we are all creative strategists](https://news.okayhuman.com/hubfs/Untitled%20design%20(97).png)](https://news.okayhuman.com/insights/were-all-creative-strategists-now)

[Creativity](https://news.okayhuman.com/insights/tag/creativity)

## [We’re all creative strategists now.](https://news.okayhuman.com/insights/were-all-creative-strategists-now)

I recently attended the live recording of an On Strategy podcast episode. It was fascinating to see ...

[Read more](https://news.okayhuman.com/insights/were-all-creative-strategists-now)

[![sympler reveals hidden reasons from undecided voters](https://news.okayhuman.com/hubfs/report%20snapshot.png)](https://news.okayhuman.com/insights/special-report-whats-really-driving-undecided-voters-feelings)

[Politics](https://news.okayhuman.com/insights/tag/politics), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Election](https://news.okayhuman.com/insights/tag/election)

## [Special Report: What's really driving undecided voters' feelings](https://news.okayhuman.com/insights/special-report-whats-really-driving-undecided-voters-feelings)

With only days until the election, we’ve been talking to undecided voters to understand what’s reall...

[Read more](https://news.okayhuman.com/insights/special-report-whats-really-driving-undecided-voters-feelings)

[![tech in qual doesn't mean scrimping on quality](https://news.okayhuman.com/hubfs/Untitled%20design%20(90).png)](https://news.okayhuman.com/insights/debunking-myth-2-technology-in-qual-means-scrimping-on-quality)

[Tech](https://news.okayhuman.com/insights/tag/tech), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Friction](https://news.okayhuman.com/insights/tag/friction), [slowness](https://news.okayhuman.com/insights/tag/slowness), [myths](https://news.okayhuman.com/insights/tag/myths), [qual](https://news.okayhuman.com/insights/tag/qual)

## [Debunking Myth #2 : Technology in qual means scrimping on quality](https://news.okayhuman.com/insights/debunking-myth-2-technology-in-qual-means-scrimping-on-quality)

Research and data have undergone a profound transformation in the last two decades. When you look ba...

[Read more](https://news.okayhuman.com/insights/debunking-myth-2-technology-in-qual-means-scrimping-on-quality)

[![dear kamala, thoughts from undecided voters](https://news.okayhuman.com/hubfs/Untitled%20design%20(89).png)](https://news.okayhuman.com/insights/dear-kamala)

[Politics](https://news.okayhuman.com/insights/tag/politics), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Methodology](https://news.okayhuman.com/insights/tag/methodology)

## [“Dear Kamala, here’s what we need.” A message from undecideds](https://news.okayhuman.com/insights/dear-kamala)

With only days until the election, we’ve been talking to undecided voters to understand what’s reall...

[Read more](https://news.okayhuman.com/insights/dear-kamala)

[![sympler redefines expertise](https://news.okayhuman.com/hubfs/Untitled%20design%20(88).png)](https://news.okayhuman.com/insights/disrupting-expertise-following-the-wisdom-of-our-participants)

[Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Methodology](https://news.okayhuman.com/insights/tag/methodology), [myths](https://news.okayhuman.com/insights/tag/myths)

## [Disrupting “expertise”: Following the wisdom of our participants](https://news.okayhuman.com/insights/disrupting-expertise-following-the-wisdom-of-our-participants)

This article has been featured on Quirk's Media We often think about expertise as the accumulation o...

[Read more](https://news.okayhuman.com/insights/disrupting-expertise-following-the-wisdom-of-our-participants)

[![synthetic data or people](https://news.okayhuman.com/hubfs/Untitled%20design%20(86).png)](https://news.okayhuman.com/insights/synthetic-data-or-synthetic-people)

[Big Data](https://news.okayhuman.com/insights/tag/big-data), [AI](https://news.okayhuman.com/insights/tag/ai)

## [Synthetic Data or Synthetic People?](https://news.okayhuman.com/insights/synthetic-data-or-synthetic-people)

This piece was featured on Greenbook Let’s all calm down as we discuss what ‘near-human’ really mean...

[Read more](https://news.okayhuman.com/insights/synthetic-data-or-synthetic-people)

[![Sympler’s Debunking Myths Series](https://news.okayhuman.com/hubfs/Untitled%20design%20(85).png)](https://news.okayhuman.com/insights/debunking-myth-1-idis-in-person-are-the-only-routes-to-depth)

[Intimacy](https://news.okayhuman.com/insights/tag/intimacy), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [myths](https://news.okayhuman.com/insights/tag/myths), [IDIs](https://news.okayhuman.com/insights/tag/idis)

## [Debunking Myth #1: IDIs & in-person are the only routes to depth](https://news.okayhuman.com/insights/debunking-myth-1-idis-in-person-are-the-only-routes-to-depth)

We love a good myth. More than that, we enjoy exploring, questioning, and debunking widely-held beli...

[Read more](https://news.okayhuman.com/insights/debunking-myth-1-idis-in-person-are-the-only-routes-to-depth)

[![Sympler Redefines Consumer Research by Merging AI with Human Instinct ](https://news.okayhuman.com/hubfs/Untitled%20design%20(84).png)](https://news.okayhuman.com/insights/ai-enriched-sympler-soars-250-proving-that-instinct-led-qual-is-the-future)

[Press & News](https://news.okayhuman.com/insights/tag/press-news), [AI](https://news.okayhuman.com/insights/tag/ai), [Creativity](https://news.okayhuman.com/insights/tag/creativity)

## [Sympler Redefines Consumer Research by Merging AI with Human Instinct](https://news.okayhuman.com/insights/ai-enriched-sympler-soars-250-proving-that-instinct-led-qual-is-the-future)

View Live Press Release

[Read more](https://news.okayhuman.com/insights/ai-enriched-sympler-soars-250-proving-that-instinct-led-qual-is-the-future)

[![Sympler and QRCA on AI and qual research](https://news.okayhuman.com/hubfs/Untitled%20design%20(81).png)](https://news.okayhuman.com/insights/qrca-the-state-of-ai-in-qualitative-research-how-researchers-can-benefit)

[Media Mention](https://news.okayhuman.com/insights/tag/media-mention), [AI](https://news.okayhuman.com/insights/tag/ai), [Creativity](https://news.okayhuman.com/insights/tag/creativity)

## [Sympler in QRCA Views: The State of AI in Qualitative Research—How Researchers Can Benefit](https://news.okayhuman.com/insights/qrca-the-state-of-ai-in-qualitative-research-how-researchers-can-benefit)

AI-driven applications for qualitative research are being developed at the speed of light, coming ou...

[Read more](https://news.okayhuman.com/insights/qrca-the-state-of-ai-in-qualitative-research-how-researchers-can-benefit)

[![imagination as method](https://news.okayhuman.com/hubfs/Untitled%20design%20(80).png)](https://news.okayhuman.com/insights/the-magic-of-imagination-as-method-how-to-make-our-dream-worlds-real)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [autoethnography](https://news.okayhuman.com/insights/tag/autoethnography), [Creativity](https://news.okayhuman.com/insights/tag/creativity), [Methodology](https://news.okayhuman.com/insights/tag/methodology), [imagination](https://news.okayhuman.com/insights/tag/imagination)

## [The magic of imagination as method: Making our dream worlds real in research](https://news.okayhuman.com/insights/the-magic-of-imagination-as-method-how-to-make-our-dream-worlds-real)

“Everything you can imagine is real.” – Pablo Picasso

[Read more](https://news.okayhuman.com/insights/the-magic-of-imagination-as-method-how-to-make-our-dream-worlds-real)

[![creativity is our last hope against AI](https://news.okayhuman.com/hubfs/Untitled%20design%20(71).png)](https://news.okayhuman.com/insights/creativity-is-the-last-hope-of-our-species-when-im-not-a-robot-doesnt-cut-it)

[AI](https://news.okayhuman.com/insights/tag/ai), [Chatbot](https://news.okayhuman.com/insights/tag/chatbot), [Creativity](https://news.okayhuman.com/insights/tag/creativity)

## [Creativity is the last hope of our species: When “I’m not a robot” doesn't cut it](https://news.okayhuman.com/insights/creativity-is-the-last-hope-of-our-species-when-im-not-a-robot-doesnt-cut-it)

This piece was featured on Greenbook A strange phenomenon has been activated in recent months. One t...

[Read more](https://news.okayhuman.com/insights/creativity-is-the-last-hope-of-our-species-when-im-not-a-robot-doesnt-cut-it)

[![neurodivergence in research](https://news.okayhuman.com/hubfs/Untitled%20design%20(66).png)](https://news.okayhuman.com/insights/neurodiversity-learning-to-drive-methodological-innovation-in-research)

[Empathy](https://news.okayhuman.com/insights/tag/empathy), [Trending Themes](https://news.okayhuman.com/insights/tag/trending-themes), [Tips](https://news.okayhuman.com/insights/tag/tips), [neurodiversity](https://news.okayhuman.com/insights/tag/neurodiversity)

## [Neurodiversity: Learning to drive methodological innovation in research](https://news.okayhuman.com/insights/neurodiversity-learning-to-drive-methodological-innovation-in-research)

This piece was featured on Quirk's Media

[Read more](https://news.okayhuman.com/insights/neurodiversity-learning-to-drive-methodological-innovation-in-research)

[![sympler the power of pause](https://news.okayhuman.com/hubfs/Untitled%20design%20(65).png)](https://news.okayhuman.com/insights/the-path-of-wisdom-the-power-of-pause)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [slowness](https://news.okayhuman.com/insights/tag/slowness), [Tips](https://news.okayhuman.com/insights/tag/tips)

## [The path of wisdom: slowness in qual research](https://news.okayhuman.com/insights/the-path-of-wisdom-the-power-of-pause)

The slower we go, the deeper we can delve into our own thoughts and emotions…The slow journey is one...

[Read more](https://news.okayhuman.com/insights/the-path-of-wisdom-the-power-of-pause)

[![sympler builds empathy through relfective playful chat](https://news.okayhuman.com/hubfs/video%20cover%202024.png)](https://news.okayhuman.com/insights/sympler-reanimates-the-human-through-play-empathy)

[Video](https://news.okayhuman.com/insights/tag/video), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Human Research](https://news.okayhuman.com/insights/tag/human-research), [Play](https://news.okayhuman.com/insights/tag/play)

## [Sympler reanimates the human \[video\]](https://news.okayhuman.com/insights/sympler-reanimates-the-human-through-play-empathy)

[Read more](https://news.okayhuman.com/insights/sympler-reanimates-the-human-through-play-empathy)

[![How Play Reshapes Human Thinking in the AI Age](https://news.okayhuman.com/hubfs/iiex%20video%20teaser.png)](https://news.okayhuman.com/insights/how-play-reshapes-human-thinking-in-the-ai-age-video)

[Video](https://news.okayhuman.com/insights/tag/video), [AI](https://news.okayhuman.com/insights/tag/ai), [Play](https://news.okayhuman.com/insights/tag/play)

## [How Play Reshapes Human Thinking in the AI Age](https://news.okayhuman.com/insights/how-play-reshapes-human-thinking-in-the-ai-age-video)

By deactivating our long-conditioned robot brain and firing up our childlike, curious, naive, wander...

[Read more](https://news.okayhuman.com/insights/how-play-reshapes-human-thinking-in-the-ai-age-video)

[![Pink neon seesaws straddling Mexico/US border nurture play in the face of seriousness & political malaise](https://news.okayhuman.com/hubfs/mexico%20us%20border%20nurture%20play.png)](https://news.okayhuman.com/insights/the-robots-are-us.-why-we-must-start-playing-again-before-we-forget-how)

[Insights](https://news.okayhuman.com/insights/tag/insights), [Media Mention](https://news.okayhuman.com/insights/tag/media-mention), [AI](https://news.okayhuman.com/insights/tag/ai), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Human Research](https://news.okayhuman.com/insights/tag/human-research), [Play](https://news.okayhuman.com/insights/tag/play)

## [The Robots are us. Why we must start playing again before we forget how.](https://news.okayhuman.com/insights/the-robots-are-us.-why-we-must-start-playing-again-before-we-forget-how)

This piece was featured on Quirks Media In a Late Show interview earlier this month, Yuval Noah Hara...

[Read more](https://news.okayhuman.com/insights/the-robots-are-us.-why-we-must-start-playing-again-before-we-forget-how)

[![](https://news.okayhuman.com/hubfs/Untitled%20design%20(52).png)](https://news.okayhuman.com/insights/sympler-nbc-to-co-present-at-iiex-north-america-the-robots-are-us.-how-to-re-human-data-before-its-too-late-0)

[AI](https://news.okayhuman.com/insights/tag/ai), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Conference](https://news.okayhuman.com/insights/tag/conference)

## [Sympler & NBC to Co-Present at IIEX North America: The Robots Are Us. How to Re-human Data Before it's too Late](https://news.okayhuman.com/insights/sympler-nbc-to-co-present-at-iiex-north-america-the-robots-are-us.-how-to-re-human-data-before-its-too-late-0)

Sympler Co-founder Ben Jenkins is thrilled to speak at IIEX in Austin April 17 - 18. Joined alongsid...

[Read more](https://news.okayhuman.com/insights/sympler-nbc-to-co-present-at-iiex-north-america-the-robots-are-us.-how-to-re-human-data-before-its-too-late-0)

[![gen z in nature](https://news.okayhuman.com/hubfs/Untitled%20design%20(53).png)](https://news.okayhuman.com/insights/alone-but-not-lonely.-what-gen-z-can-teach-us)

[GenZ](https://news.okayhuman.com/insights/tag/genz), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Cultural meaning](https://news.okayhuman.com/insights/tag/cultural-meaning)

## [Alone but not lonely. What Gen Z can teach us.](https://news.okayhuman.com/insights/alone-but-not-lonely.-what-gen-z-can-teach-us)

Gen Z is at the forefront of media, as their voices offer new perspectives on lifestyle, fashion, fi...

[Read more](https://news.okayhuman.com/insights/alone-but-not-lonely.-what-gen-z-can-teach-us)

[![2024 year of human ](https://news.okayhuman.com/hubfs/Untitled%20design%20(51).png)](https://news.okayhuman.com/insights/predictions-after-the-year-of-the-bot-2024-will-be-the-year-of-the-human)

[Politics](https://news.okayhuman.com/insights/tag/politics), [AI](https://news.okayhuman.com/insights/tag/ai), [Chatbot](https://news.okayhuman.com/insights/tag/chatbot), [Human Research](https://news.okayhuman.com/insights/tag/human-research), [Trending Themes](https://news.okayhuman.com/insights/tag/trending-themes)

## [Predictions: After the year of the bot, 2024 will be the year of the human.](https://news.okayhuman.com/insights/predictions-after-the-year-of-the-bot-2024-will-be-the-year-of-the-human)

Each new year brings hope and anticipation – a clearing of the slate from last year’s hardships, unf...

[Read more](https://news.okayhuman.com/insights/predictions-after-the-year-of-the-bot-2024-will-be-the-year-of-the-human)

[![music in qual](https://news.okayhuman.com/hubfs/music%20in%20qual.png)](https://news.okayhuman.com/insights/its-more-than-a-feeling.-the-power-of-music-in-qual-research)

[Empathy](https://news.okayhuman.com/insights/tag/empathy), [Intimacy](https://news.okayhuman.com/insights/tag/intimacy), [Music in Qual](https://news.okayhuman.com/insights/tag/music-in-qual)

## [It’s more than a feeling. The power of music in qual research.](https://news.okayhuman.com/insights/its-more-than-a-feeling.-the-power-of-music-in-qual-research)

This piece was featured on Greenbook.

[Read more](https://news.okayhuman.com/insights/its-more-than-a-feeling.-the-power-of-music-in-qual-research)

[![2023 post pandemic confusion](https://news.okayhuman.com/hubfs/2023%20post%20pandemic%20confusion.png)](https://news.okayhuman.com/insights/pandemic-aftershocks.-the-fiction-of-individual-transformation)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Trending Themes](https://news.okayhuman.com/insights/tag/trending-themes), [mental health](https://news.okayhuman.com/insights/tag/mental-health)

## [Pandemic aftershocks. The fiction of individual transformation.](https://news.okayhuman.com/insights/pandemic-aftershocks.-the-fiction-of-individual-transformation)

As we close the year, we’re reflecting on the insights that bubbled up across the studies we’ve done...

[Read more](https://news.okayhuman.com/insights/pandemic-aftershocks.-the-fiction-of-individual-transformation)

[![gen z and hope](https://news.okayhuman.com/hubfs/Canva%20images/0001-2054048343910028320.jpg)](https://news.okayhuman.com/insights/the-world-is-on-fire.-when-hope-is-in-short-supply-we-turn-to-gen-z)

[GenZ](https://news.okayhuman.com/insights/tag/genz), [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Trending Themes](https://news.okayhuman.com/insights/tag/trending-themes)

## [The world is on fire. When hope is in short supply, we turn to Gen Z.](https://news.okayhuman.com/insights/the-world-is-on-fire.-when-hope-is-in-short-supply-we-turn-to-gen-z)

“The very least you can do in your life is figure out what you hope for. And the most you can do is ...

[Read more](https://news.okayhuman.com/insights/the-world-is-on-fire.-when-hope-is-in-short-supply-we-turn-to-gen-z)

[![the world needs more like taylor swift](https://news.okayhuman.com/hubfs/taylor%20swift.png)](https://news.okayhuman.com/insights/a-confession-and-an-apology-for-swifties-i-misunderstood-taylor-swift.-now-i-think-we-need-more-like-her)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Cultural meaning](https://news.okayhuman.com/insights/tag/cultural-meaning)

## [Could Taylor Swift end our obsession with team allegiances?](https://news.okayhuman.com/insights/a-confession-and-an-apology-for-swifties-i-misunderstood-taylor-swift.-now-i-think-we-need-more-like-her)

In a world torn apart by tribalism, Swift may be the middle ground we all need. In the early 2000s t...

[Read more](https://news.okayhuman.com/insights/a-confession-and-an-apology-for-swifties-i-misunderstood-taylor-swift.-now-i-think-we-need-more-like-her)

[![The future of empathy: How researchers can benefit from chatbots](https://news.okayhuman.com/hubfs/Canva%20images/0001-6089275986498440852.jpg)](https://news.okayhuman.com/insights/chatbots-are-the-future-of-empathy-how-candor-and-vulnerability-are-elicited-from-the-stranger)

[AI](https://news.okayhuman.com/insights/tag/ai), [Chatbot](https://news.okayhuman.com/insights/tag/chatbot), [Empathy](https://news.okayhuman.com/insights/tag/empathy)

## [Chatbots are the Future of Empathy: How candor and vulnerability are elicited from the ‘stranger’](https://news.okayhuman.com/insights/chatbots-are-the-future-of-empathy-how-candor-and-vulnerability-are-elicited-from-the-stranger)

This article was featured on Quirk's Media I once met the authors of a book called 'Consequential St...

[Read more](https://news.okayhuman.com/insights/chatbots-are-the-future-of-empathy-how-candor-and-vulnerability-are-elicited-from-the-stranger)

[![qual as an art](https://news.okayhuman.com/hubfs/Canva%20images/0001-6182720739578325596.jpg)](https://news.okayhuman.com/insights/no-insight-without-art.-embracing-the-mystery-at-the-heart-of-qual)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Art](https://news.okayhuman.com/insights/tag/art)

## [No insight without art. Embracing the mystery at the heart of qual.](https://news.okayhuman.com/insights/no-insight-without-art.-embracing-the-mystery-at-the-heart-of-qual)

A version of this article was featured in Quirk's Media Research is a blend of the best of both scie...

[Read more](https://news.okayhuman.com/insights/no-insight-without-art.-embracing-the-mystery-at-the-heart-of-qual)

[![play in qual research](https://news.okayhuman.com/hubfs/Canva%20images/0001-5426119299303370957.jpg)](https://news.okayhuman.com/insights/instituting-silliness.-how-play-in-qual-research-unlocks-the-whole-human)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Press & News](https://news.okayhuman.com/insights/tag/press-news), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Play](https://news.okayhuman.com/insights/tag/play)

## [Instituting Silliness. How 'play' in qual research unlocks the whole human](https://news.okayhuman.com/insights/instituting-silliness.-how-play-in-qual-research-unlocks-the-whole-human)

This piece was featured on Research Live.

[Read more](https://news.okayhuman.com/insights/instituting-silliness.-how-play-in-qual-research-unlocks-the-whole-human)

[![we're always wearing costumes](https://news.okayhuman.com/hubfs/Canva%20images/0001-8418760931456058948.jpg)](https://news.okayhuman.com/insights/were-in-costume-all-year-round.-not-just-for-halloween)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [costumes](https://news.okayhuman.com/insights/tag/costumes), [Masks](https://news.okayhuman.com/insights/tag/masks)

## [We’re in costume all year round. Not just for Halloween.](https://news.okayhuman.com/insights/were-in-costume-all-year-round.-not-just-for-halloween)

Acknowledging the masks we wear will set us free.

[Read more](https://news.okayhuman.com/insights/were-in-costume-all-year-round.-not-just-for-halloween)

[![genz and mental health](https://news.okayhuman.com/hubfs/Canva%20images/Untitled%20(300%20x%20175%20px).jpg)](https://news.okayhuman.com/insights/in-mental-health-theres-light-at-the-end-of-the-tunnel.-and-its-radiating-from-gen-z)

[GenZ](https://news.okayhuman.com/insights/tag/genz), [Insights](https://news.okayhuman.com/insights/tag/insights), [Trending Themes](https://news.okayhuman.com/insights/tag/trending-themes), [mental health](https://news.okayhuman.com/insights/tag/mental-health)

## [In mental health, there’s light at the end of the tunnel. And it’s radiating from Gen Z.](https://news.okayhuman.com/insights/in-mental-health-theres-light-at-the-end-of-the-tunnel.-and-its-radiating-from-gen-z)

As a qual research company serving clients across categories, themes emerge in unexpected and surpri...

[Read more](https://news.okayhuman.com/insights/in-mental-health-theres-light-at-the-end-of-the-tunnel.-and-its-radiating-from-gen-z)

[![hispanic heritage month](https://news.okayhuman.com/hubfs/Canva%20images/0001-3954566356111715484.jpg)](https://news.okayhuman.com/insights/the-beauty-of-cultural-meaning-making-celebrating-hispanic-heritage-month)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Insights](https://news.okayhuman.com/insights/tag/insights), [Cultural meaning](https://news.okayhuman.com/insights/tag/cultural-meaning)

## [The Beauty of Cultural Meaning-making: Celebrating Hispanic Heritage Month](https://news.okayhuman.com/insights/the-beauty-of-cultural-meaning-making-celebrating-hispanic-heritage-month)

What does it mean to be Hispanic American today? For National Hispanic Heritage Month, we looked acr...

[Read more](https://news.okayhuman.com/insights/the-beauty-of-cultural-meaning-making-celebrating-hispanic-heritage-month)

[![](https://news.okayhuman.com/hubfs/Canva%20images/0001-3669712649246168291.jpg)](https://news.okayhuman.com/insights/trending-the-revolution-is-here.-and-its-body-positivity)

[Insights](https://news.okayhuman.com/insights/tag/insights), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Body Positivity](https://news.okayhuman.com/insights/tag/body-positivity), [Trending Themes](https://news.okayhuman.com/insights/tag/trending-themes)

## [Trending: The revolution is here. And it’s body positivity.](https://news.okayhuman.com/insights/trending-the-revolution-is-here.-and-its-body-positivity)

As a qual research company serving clients across categories, themes emerge in unexpected and surpri...

[Read more](https://news.okayhuman.com/insights/trending-the-revolution-is-here.-and-its-body-positivity)

[![friction sparking creativity](https://news.okayhuman.com/hubfs/Canva%20images/0001-7251199766158685016.jpg)](https://news.okayhuman.com/insights/the-heros-journey-celebrating-friction-in-consumer-research)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Friction](https://news.okayhuman.com/insights/tag/friction)

## [The hero’s journey: Celebrating friction in consumer research](https://news.okayhuman.com/insights/the-heros-journey-celebrating-friction-in-consumer-research)

This piece was featured on Greenbook “In the universe of atoms, friction is the norm, not the except...

[Read more](https://news.okayhuman.com/insights/the-heros-journey-celebrating-friction-in-consumer-research)

[![the call is coming from inside the house](https://news.okayhuman.com/hubfs/Canva%20images/0001-6318952357819773612.jpg)](https://news.okayhuman.com/insights/the-call-is-coming-from-inside-the-house)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Intimacy](https://news.okayhuman.com/insights/tag/intimacy)

## [The call is coming from inside the house: how the robot is already within.](https://news.okayhuman.com/insights/the-call-is-coming-from-inside-the-house)

A version of this article was featured in Quirk's Newsletter & Blog.

[Read more](https://news.okayhuman.com/insights/the-call-is-coming-from-inside-the-house)

[![luquire selects sympler as insights provider](https://news.okayhuman.com/hubfs/Canva%20images/X.jpg)](https://news.okayhuman.com/insights/luquire-to-partner-with-insight-solutions-powerhouse-sympler)

[Press & News](https://news.okayhuman.com/insights/tag/press-news), [Media Mention](https://news.okayhuman.com/insights/tag/media-mention), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Empathy](https://news.okayhuman.com/insights/tag/empathy)

## [Research Powerhouse Sympler Chosen as Luquire’s Insight Solutions Team](https://news.okayhuman.com/insights/luquire-to-partner-with-insight-solutions-powerhouse-sympler)

The strategic partnership brings together the uncomfortably ambitious and the relentless truth seeke...

[Read more](https://news.okayhuman.com/insights/luquire-to-partner-with-insight-solutions-powerhouse-sympler)

[![creativity that grows markets](https://news.okayhuman.com/hubfs/Canva%20images/0001-532949042359546102.jpg)](https://news.okayhuman.com/insights/creativity-that-grows-markets-building-on-pg-mark-pritchards-message)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Press & News](https://news.okayhuman.com/insights/tag/press-news), [Advertising](https://news.okayhuman.com/insights/tag/advertising), [Creative Testing](https://news.okayhuman.com/insights/tag/creative-testing)

## [Creativity That Grows Markets](https://news.okayhuman.com/insights/creativity-that-grows-markets-building-on-pg-mark-pritchards-message)

Co-authored by Stagwell Technologies and Sympler

[Read more](https://news.okayhuman.com/insights/creativity-that-grows-markets-building-on-pg-mark-pritchards-message)

[![quirks NY 2023](https://news.okayhuman.com/hubfs/Canva%20images/Sympler%20Sliders%201.jpg)](https://news.okayhuman.com/insights/quirks-new-york-ponderings)

[Big Data](https://news.okayhuman.com/insights/tag/big-data), [AI](https://news.okayhuman.com/insights/tag/ai), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights)

## [Musings on Quirks NY: What is the Future of Research & Empathy?](https://news.okayhuman.com/insights/quirks-new-york-ponderings)

This week, research, insight, and data humans descend upon Manhattan to debate, hustle and peruse th...

[Read more](https://news.okayhuman.com/insights/quirks-new-york-ponderings)

[![Migrants & Billionaires](https://news.okayhuman.com/hubfs/boats.jpg)](https://news.okayhuman.com/insights/migrants-billionaires-how-news-media-has-a-narcissism-problem)

[Media](https://news.okayhuman.com/insights/tag/media), [Perspectives](https://news.okayhuman.com/insights/tag/perspectives)

## [Migrants & Billionaires: How news media has a narcissism problem](https://news.okayhuman.com/insights/migrants-billionaires-how-news-media-has-a-narcissism-problem)

It started with two boats. One spills 750 migrants into the Mediterranean, the other chauffeuring 5 ...

[Read more](https://news.okayhuman.com/insights/migrants-billionaires-how-news-media-has-a-narcissism-problem)

[![AI Implications](https://news.okayhuman.com/hubfs/Sympler%20in%2060%20AI%20blog.png)](https://news.okayhuman.com/insights/sympler-in-060-industry-titans-candid-thoughts-on-ai)

[Video](https://news.okayhuman.com/insights/tag/video), [AI](https://news.okayhuman.com/insights/tag/ai), [Sympler in 0:60](https://news.okayhuman.com/insights/tag/sympler-in-060)

## [Sympler in 0:60 - Industry Titans' Candid Thoughts on AI](https://news.okayhuman.com/insights/sympler-in-060-industry-titans-candid-thoughts-on-ai)

In our debut episode, we passed the mic to five of our esteemed industry partners, inviting them to ...

[Read more](https://news.okayhuman.com/insights/sympler-in-060-industry-titans-candid-thoughts-on-ai)

[![self reflection](https://news.okayhuman.com/hubfs/Canva%20images/0001-4557749213.jpg)](https://news.okayhuman.com/insights/it-takes-a-human-to-understand-a-human-how-autoethnography-drives-our-research-in-a-post-ai-world)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [autoethnography](https://news.okayhuman.com/insights/tag/autoethnography), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [It Takes a Human to Understand a Human: How Autoethnography Drives our Research in a Post-AI World](https://news.okayhuman.com/insights/it-takes-a-human-to-understand-a-human-how-autoethnography-drives-our-research-in-a-post-ai-world)

Through constant innovation, Sympler’s autoethnographic approach treats consumers as experts of thei...

[Read more](https://news.okayhuman.com/insights/it-takes-a-human-to-understand-a-human-how-autoethnography-drives-our-research-in-a-post-ai-world)

[![AI Sentiment May Report](https://news.okayhuman.com/hubfs/AI%20cover-2.png)](https://news.okayhuman.com/insights/business-investment-in-ai-wildly-out-of-sync-with-consumer-demand)

[Insights](https://news.okayhuman.com/insights/tag/insights), [Press & News](https://news.okayhuman.com/insights/tag/press-news), [AI](https://news.okayhuman.com/insights/tag/ai)

## [Business Investment in AI Wildly Out of Sync with Consumer Demand](https://news.okayhuman.com/insights/business-investment-in-ai-wildly-out-of-sync-with-consumer-demand)

Sympler's AI Sentiment Report Reveals a Gap Between Consumer Expectations and Business Adoption of A...

[Read more](https://news.okayhuman.com/insights/business-investment-in-ai-wildly-out-of-sync-with-consumer-demand)

[![sympler and mojo supermarket create ramadan report](https://news.okayhuman.com/hubfs/Untitled%20design%20(55).png)](https://news.okayhuman.com/insights/unlocking-insights-from-hard-to-reach-audiences-the-mojo-ramadan-report)

[Insights](https://news.okayhuman.com/insights/tag/insights), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Hard-to-reach audiences](https://news.okayhuman.com/insights/tag/hard-to-reach-audiences), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [Unlocking Insights from Hard-to-Reach Audiences: The Mojo Ramadan Report](https://news.okayhuman.com/insights/unlocking-insights-from-hard-to-reach-audiences-the-mojo-ramadan-report)

We recently teamed up with Mojo Supermarket to gain a better understanding of what Ramadan truly mea...

[Read more](https://news.okayhuman.com/insights/unlocking-insights-from-hard-to-reach-audiences-the-mojo-ramadan-report)

[![it's a wonderful life](https://news.okayhuman.com/hubfs/Canva%20images/0001-46019638051.jpg)](https://news.okayhuman.com/insights/what-its-a-wonderful-life-can-teach-us-about-consumer-research)

[Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [What "It's a Wonderful Life" Can Teach Us About Consumer Research](https://news.okayhuman.com/insights/what-its-a-wonderful-life-can-teach-us-about-consumer-research)

As I sit on my porch drinking my morning coffee, a mild breeze slowly pings the wind chimes. My mind...

[Read more](https://news.okayhuman.com/insights/what-its-a-wonderful-life-can-teach-us-about-consumer-research)

[![private chat environment](https://news.okayhuman.com/hubfs/Authentic%20environments%20create%20authentic%20responses.png)](https://news.okayhuman.com/insights/video-uncovering-unlikely-truths-through-private-chat)

[Video](https://news.okayhuman.com/insights/tag/video), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Private Messaging](https://news.okayhuman.com/insights/tag/private-messaging)

## [Video: Uncovering Unlikely Truths through Private Chat](https://news.okayhuman.com/insights/video-uncovering-unlikely-truths-through-private-chat)

Humans possess a depth of character that is intricate and frequently paradoxical, and they rarely gi...

[Read more](https://news.okayhuman.com/insights/video-uncovering-unlikely-truths-through-private-chat)

[![chemistry and sympler](https://news.okayhuman.com/hubfs/x%20(1).png)](https://news.okayhuman.com/insights/sympler-supports-a-lister-chemistry-with-its-next-gen-insights-platform)

[Media Mention](https://news.okayhuman.com/insights/tag/media-mention), [Advertising](https://news.okayhuman.com/insights/tag/advertising)

## [Sympler Supports A-Lister Chemistry with its Next-Gen Insights Platform](https://news.okayhuman.com/insights/sympler-supports-a-lister-chemistry-with-its-next-gen-insights-platform)

As TikTok is teetering, social listening is on its last legs and third-party cookies are history, Sy...

[Read more](https://news.okayhuman.com/insights/sympler-supports-a-lister-chemistry-with-its-next-gen-insights-platform)

[![cause advertising report](https://news.okayhuman.com/hubfs/Cause%20Advertising%20Cover.png)](https://news.okayhuman.com/insights/when-and-how-to-do-cause-advertising-3-things)

[Insights](https://news.okayhuman.com/insights/tag/insights), [Advertising](https://news.okayhuman.com/insights/tag/advertising), [Cause Advertising](https://news.okayhuman.com/insights/tag/cause-advertising)

## [When and How To Do Cause Advertising: 3 Things.](https://news.okayhuman.com/insights/when-and-how-to-do-cause-advertising-3-things)

As the call for purposeful brands becomes more pronounced, businesses are increasingly expected to t...

[Read more](https://news.okayhuman.com/insights/when-and-how-to-do-cause-advertising-3-things)

[![get curious about humans](https://news.okayhuman.com/hubfs/Untitled%20design%20(38).png)](https://news.okayhuman.com/insights/the-weaponizing-of-the-word-woke-signals-a-loss-of-curiosity)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [The Weaponizing of the Word ‘Woke’ Signals a Loss of Curiosity](https://news.okayhuman.com/insights/the-weaponizing-of-the-word-woke-signals-a-loss-of-curiosity)

If you peer beneath the charred remains of the word ‘woke’, you’ll find a clever, poetic, even ironi...

[Read more](https://news.okayhuman.com/insights/the-weaponizing-of-the-word-woke-signals-a-loss-of-curiosity)

[![bot taking survey](https://news.okayhuman.com/hubfs/Untitled%20design%20(36).png)](https://news.okayhuman.com/insights/the-false-sense-of-significance)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Sample Fraud](https://news.okayhuman.com/insights/tag/sample-fraud)

## [The False Sense of Significance: Minimizing Sampling Error and Addressing Bias](https://news.okayhuman.com/insights/the-false-sense-of-significance)

The best business decisions are a triangulated recipe of research insights, market knowledge, indust...

[Read more](https://news.okayhuman.com/insights/the-false-sense-of-significance)

[![AI vs Human Intelligence](https://news.okayhuman.com/hubfs/Untitled%20design%20(35).png)](https://news.okayhuman.com/insights/dont-idolize-ai.-it-will-undermine-your-own-intelligence)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [Don’t Idolize AI. It Will Undermine Your Own Intelligence.](https://news.okayhuman.com/insights/dont-idolize-ai.-it-will-undermine-your-own-intelligence)

I heard a great quote from an AI provider this week: “AI has a tendency for hallucination.”

[Read more](https://news.okayhuman.com/insights/dont-idolize-ai.-it-will-undermine-your-own-intelligence)

[![](https://news.okayhuman.com/hubfs/Untitled%20design%20(34).png)](https://news.okayhuman.com/insights/what-do-the-feudal-system-and-your-creative-testing-have-in-common)

[Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Advertising](https://news.okayhuman.com/insights/tag/advertising), [Creative Testing](https://news.okayhuman.com/insights/tag/creative-testing), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [What Do the Feudal System and Your Creative Testing Have in Common?](https://news.okayhuman.com/insights/what-do-the-feudal-system-and-your-creative-testing-have-in-common)

Back in the late nineteen eighties, I was a young engineer working on guidance systems for Trident m...

[Read more](https://news.okayhuman.com/insights/what-do-the-feudal-system-and-your-creative-testing-have-in-common)

[![](https://news.okayhuman.com/hubfs/cover%20SB-1.png)](https://news.okayhuman.com/insights/raw-visceral-reactions-to-super-bowl-lvii-ads)

[Insights](https://news.okayhuman.com/insights/tag/insights), [Advertising](https://news.okayhuman.com/insights/tag/advertising)

## [Raw, Visceral Reactions to Super Bowl LVII Ads](https://news.okayhuman.com/insights/raw-visceral-reactions-to-super-bowl-lvii-ads)

Amid the deluge of Super Bowl post-analyses, including audience ratings, best/worst reviews, and so ...

[Read more](https://news.okayhuman.com/insights/raw-visceral-reactions-to-super-bowl-lvii-ads)

[![](https://news.okayhuman.com/hubfs/Untitled%20design%20(32).png)](https://news.okayhuman.com/insights/video-the-power-of-private-messaging-to-discuss-taboo-topics-candidly)

[Video](https://news.okayhuman.com/insights/tag/video), [Taboo Topics](https://news.okayhuman.com/insights/tag/taboo-topics), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Intimacy](https://news.okayhuman.com/insights/tag/intimacy), [Private Messaging](https://news.okayhuman.com/insights/tag/private-messaging)

## [Video: The Power of Private Messaging to Explore 'Taboo' Topics Candidly](https://news.okayhuman.com/insights/video-the-power-of-private-messaging-to-discuss-taboo-topics-candidly)

Sometimes, even with the best interviewers and researchers, people are unwilling to share the deeper...

[Read more](https://news.okayhuman.com/insights/video-the-power-of-private-messaging-to-discuss-taboo-topics-candidly)

[![](https://news.okayhuman.com/hubfs/Untitled%20design%20(33).png)](https://news.okayhuman.com/insights/video-sympler-reaches-real-people-not-panels-to-discuss-real-issues)

[Video](https://news.okayhuman.com/insights/tag/video), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Non-panel sample](https://news.okayhuman.com/insights/tag/non-panel-sample)

## [Video: Reaching Real People to Discuss Real Issues](https://news.okayhuman.com/insights/video-sympler-reaches-real-people-not-panels-to-discuss-real-issues)

Sympler captures the whole human, leveraging the natural environments of social media chats along wi...

[Read more](https://news.okayhuman.com/insights/video-sympler-reaches-real-people-not-panels-to-discuss-real-issues)

[![abyss](https://news.okayhuman.com/hubfs/Untitled%20design%20(27).png)](https://news.okayhuman.com/insights/how-to-save-trackers-from-the-abyss)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Big Data](https://news.okayhuman.com/insights/tag/big-data), [Brand Trackers](https://news.okayhuman.com/insights/tag/brand-trackers)

## [How to Save Trackers from the Abyss](https://news.okayhuman.com/insights/how-to-save-trackers-from-the-abyss)

Having spent the bulk of my career in the Market Research discipline on both client and supplier sid...

[Read more](https://news.okayhuman.com/insights/how-to-save-trackers-from-the-abyss)

[![AI is ending robot-humans](https://news.okayhuman.com/hubfs/Untitled%20design%20(26).png)](https://news.okayhuman.com/insights/power-to-the-prompters-how-ai-heralds-an-end-to-clich%C3%A9-the-robot-human)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Chatbot](https://news.okayhuman.com/insights/tag/chatbot), [Human Insights](https://news.okayhuman.com/insights/tag/human-insights), [Conversational AI](https://news.okayhuman.com/insights/tag/conversational-ai), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [Power to the Prompters: How AI Heralds an End to Cliché](https://news.okayhuman.com/insights/power-to-the-prompters-how-ai-heralds-an-end-to-clich%C3%A9-the-robot-human)

Ever since the Victorians began chaining us to our single function métiers 170 years ago, we’ve been...

[Read more](https://news.okayhuman.com/insights/power-to-the-prompters-how-ai-heralds-an-end-to-clich%C3%A9-the-robot-human)

[![Trump and Biden's Classified Documents: A Voter's Perspective](https://news.okayhuman.com/hubfs/Voters%20Perspectives_Papers.png)](https://news.okayhuman.com/insights/what-us-voters-really-think-about-trump-bidens-classified-documents)

[Politics](https://news.okayhuman.com/insights/tag/politics), [Video](https://news.okayhuman.com/insights/tag/video)

## [What US Voters Really Think About Trump & Biden’s Classified Documents](https://news.okayhuman.com/insights/what-us-voters-really-think-about-trump-bidens-classified-documents)

[Read more](https://news.okayhuman.com/insights/what-us-voters-really-think-about-trump-bidens-classified-documents)

[![human working with AI can produce more humanity](https://news.okayhuman.com/hubfs/Untitled%20design%20(25).png)](https://news.okayhuman.com/insights/how-artificial-intelligence-is-actually-producing-more-humanity)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [AI](https://news.okayhuman.com/insights/tag/ai), [Chatbot](https://news.okayhuman.com/insights/tag/chatbot), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [How Artificial Intelligence is Actually Producing More Humanity](https://news.okayhuman.com/insights/how-artificial-intelligence-is-actually-producing-more-humanity)

The pandemic revealed the power of remote chat to connect us profoundly.

[Read more](https://news.okayhuman.com/insights/how-artificial-intelligence-is-actually-producing-more-humanity)

[![gen z holiday shopping trends](https://news.okayhuman.com/hubfs/Untitled%20design%20(19).png)](https://news.okayhuman.com/insights/media-mention-sympler-x-chemistry-team-up-tohow-gen-z-is-shaping-the-2022-holiday-shopping-season)

[GenZ](https://news.okayhuman.com/insights/tag/genz), [Media Mention](https://news.okayhuman.com/insights/tag/media-mention)

## [Advertising Week: Sympler x Chemistry Dig into 2022 Gen Z Holiday Shopping Trends](https://news.okayhuman.com/insights/media-mention-sympler-x-chemistry-team-up-tohow-gen-z-is-shaping-the-2022-holiday-shopping-season)

This article was originally posted on Advertising Week.

[Read more](https://news.okayhuman.com/insights/media-mention-sympler-x-chemistry-team-up-tohow-gen-z-is-shaping-the-2022-holiday-shopping-season)

[![social listening doesn't embrace emotional intelligence](https://news.okayhuman.com/hubfs/Untitled%20design%20(17).png)](https://news.okayhuman.com/insights/why-social-scraping-makes-brands-creepy-and-out-of-touch)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Social Scraping](https://news.okayhuman.com/insights/tag/social-scraping), [Empathy](https://news.okayhuman.com/insights/tag/empathy), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [Why Social Scraping Makes Brands Creepy and Out-of-Touch](https://news.okayhuman.com/insights/why-social-scraping-makes-brands-creepy-and-out-of-touch)

We’re all being watched online. Probably not by spies. Hopefully not by the government. But by an ev...

[Read more](https://news.okayhuman.com/insights/why-social-scraping-makes-brands-creepy-and-out-of-touch)

[![sympler champions the human](https://news.okayhuman.com/hubfs/Untitled%20design%20(23).png)](https://news.okayhuman.com/insights/video-amidst-the-chaotic-world-of-quant-data-champion-the-human)

[Big Data](https://news.okayhuman.com/insights/tag/big-data), [Video](https://news.okayhuman.com/insights/tag/video)

## [Video: Amidst the chaotic world of quant data, champion the human](https://news.okayhuman.com/insights/video-amidst-the-chaotic-world-of-quant-data-champion-the-human)

Over the past 30 years, the quantitative research industry has transformed itself from paper surveys...

[Read more](https://news.okayhuman.com/insights/video-amidst-the-chaotic-world-of-quant-data-champion-the-human)

[![generation Z in politics](https://news.okayhuman.com/hubfs/genz%20election.png)](https://news.okayhuman.com/insights/seeing-past-the-poll-numbers-into-the-humans-they-represent)

[GenZ](https://news.okayhuman.com/insights/tag/genz), [Politics](https://news.okayhuman.com/insights/tag/politics), [Insights](https://news.okayhuman.com/insights/tag/insights)

## [A peek behind the polls at our younger voters](https://news.okayhuman.com/insights/seeing-past-the-poll-numbers-into-the-humans-they-represent)

While many races are still undecided and the control of both the House and Senate are yet to be dete...

[Read more](https://news.okayhuman.com/insights/seeing-past-the-poll-numbers-into-the-humans-they-represent)

[![private, chat-centric interviews produce healthy memories of former sadness and grief](https://news.okayhuman.com/hubfs/Untitled%20design%20(10).png)](https://news.okayhuman.com/insights/discussing-grief-emotion-in-qual-research)

[Insights](https://news.okayhuman.com/insights/tag/insights), [Health](https://news.okayhuman.com/insights/tag/health), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [Embracing grief & vulnerability in qual research](https://news.okayhuman.com/insights/discussing-grief-emotion-in-qual-research)

There's rarely a time that grief isn't close to someone we love or in our own memories. We've found ...

[Read more](https://news.okayhuman.com/insights/discussing-grief-emotion-in-qual-research)

[![](https://news.okayhuman.com/hubfs/Untitled%20design%20(4).png)](https://news.okayhuman.com/insights/theres-a-fine-line-between-healthcare-and-qual-research)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Health](https://news.okayhuman.com/insights/tag/health), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [There's a fine line between healthcare and qual research](https://news.okayhuman.com/insights/theres-a-fine-line-between-healthcare-and-qual-research)

Whether studying health, mental health, or people's love of chocolate, we're repeatedly reminded how...

[Read more](https://news.okayhuman.com/insights/theres-a-fine-line-between-healthcare-and-qual-research)

[![](https://news.okayhuman.com/hubfs/Untitled%20design.png)](https://news.okayhuman.com/insights/unique-qualitative-insights-platform-sympler-poised-for-growth)

[Press & News](https://news.okayhuman.com/insights/tag/press-news)

## [Unique qualitative insights platform sympler poised for growth](https://news.okayhuman.com/insights/unique-qualitative-insights-platform-sympler-poised-for-growth)

This news was featured on mrweb's daily research news online Sympler, creators of the world's first ...

[Read more](https://news.okayhuman.com/insights/unique-qualitative-insights-platform-sympler-poised-for-growth)

[![generation z](https://news.okayhuman.com/hubfs/Untitled%20design%20(1).png)](https://news.okayhuman.com/insights/genz)

[GenZ](https://news.okayhuman.com/insights/tag/genz), [Media](https://news.okayhuman.com/insights/tag/media), [Politics](https://news.okayhuman.com/insights/tag/politics), [Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Insights](https://news.okayhuman.com/insights/tag/insights)

## [I've stopped waiting for Gen Z to save us](https://news.okayhuman.com/insights/genz)

When we published our Gen Z study that looked at their evolving beliefs and how they'll change socie...

[Read more](https://news.okayhuman.com/insights/genz)

[![research just got human](https://news.okayhuman.com/hubfs/Untitled%20design%20(2).png)](https://news.okayhuman.com/insights/research-just-got-human)

[Insights](https://news.okayhuman.com/insights/tag/insights), [Video](https://news.okayhuman.com/insights/tag/video)

## [Video: Research just got human](https://news.okayhuman.com/insights/research-just-got-human)

If there is one thing I have learned in my many years of research and insights gathering is that man...

[Read more](https://news.okayhuman.com/insights/research-just-got-human)

[![big data is making people dumb](https://news.okayhuman.com/hubfs/Untitled%20design%20(5).png)](https://news.okayhuman.com/insights/mcdata-big-data-is-speeding-the-decline-of-civilization)

[Perspectives](https://news.okayhuman.com/insights/tag/perspectives), [Big Data](https://news.okayhuman.com/insights/tag/big-data), [Human Research](https://news.okayhuman.com/insights/tag/human-research)

## [McData: Big data is speeding the decline of civilization](https://news.okayhuman.com/insights/mcdata-big-data-is-speeding-the-decline-of-civilization)

New technology always cops a beating from the complaining class. We are perennially bombarded with d...

[Read more](https://news.okayhuman.com/insights/mcdata-big-data-is-speeding-the-decline-of-civilization)

[![gen z shuns traditional roles to be ‘non-conforming’ in more than just gender. ](https://news.okayhuman.com/hubfs/Untitled%20design%20(6).png)](https://news.okayhuman.com/insights/gen-z-identity-could-be-the-solution-to-societal-tribalism)

[GenZ](https://news.okayhuman.com/insights/tag/genz), [Tech](https://news.okayhuman.com/insights/tag/tech), [Perspectives](https://news.okayhuman.com/insights/tag/perspectives)

## [Gen Z identity could be the solution to societal tribalism](https://news.okayhuman.com/insights/gen-z-identity-could-be-the-solution-to-societal-tribalism)

The last time society was this fragile was before the birth of nationhood over 250 years ago. So ass...

[Read more](https://news.okayhuman.com/insights/gen-z-identity-could-be-the-solution-to-societal-tribalism)

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Copyright © 2026 Okay Human

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